Brand intelligence
Where does ICI (Maxlite) show up in tenders?
Track every tender that names the brand in approved makes, then find high-value gaps where its competitors are named and this brand is missing.
Track every tender that names the brand in approved makes, then find high-value gaps where its competitors are named and this brand is missing.
Brand profile
ICI (Maxlite) is named as an approved or preferred make in 94 government tenders tracked by Tenderkart, across 94 item listings. Chief Engineer (Building Cell) UPPWD names it most often, Uttar Pradesh is its strongest state and it is most often listed for Paints - Oil Bound Distemper / Acrylic Washable Distemper.