Brand intelligence
Where does ICI (White primer) show up in tenders?
Track every tender that names the brand in approved makes, then find high-value gaps where its competitors are named and this brand is missing.
Track every tender that names the brand in approved makes, then find high-value gaps where its competitors are named and this brand is missing.
Brand profile
ICI (White primer) is named as an approved or preferred make in 11 government tenders tracked by Tenderkart, across 11 item listings. CPWD names it most often, Uttar Pradesh is its strongest state and it is most often listed for Cement Primer.