Brand intelligence
Where does White primer (ICI) show up in tenders?
Track every tender that names the brand in approved makes, then find high-value gaps where its competitors are named and this brand is missing.
Track every tender that names the brand in approved makes, then find high-value gaps where its competitors are named and this brand is missing.
Brand profile
White primer (ICI) is named as an approved or preferred make in 221 government tenders tracked by Tenderkart, across 221 item listings. CPWD names it most often, Uttar Pradesh is its strongest state and it is most often listed for Cement Primer.