Selection of agency for Social media management Community response management and Content creation Promotion for Greater Chennai Corporation for a period of one year

The Consultant shall integrate social media profiles (Facebook, Twitter, Google, etc) of Greater Chennai Corporation (GCC) with the official GCC portal as well as integrate with each other wherever possible. The Consultant shall ensure that relevant tagging and linkages of content has been done across all platforms.( 25 social posts monthly)

Social Media Cover Update to social platforms (Facebook, Twitter and Google, etc) (2 cover posts monthly)

Create a 360 Virtual tour post minimum of five. The posts on social media should promote the experiential component of Greater Chennai Corporation which includes the City's Destinations, Monuments, Heritage, Nature & Religious attractions etc.(5 virtual tour annually)

Respond quickly and efficiently to audience questions on social media.(routiene activity annually)

12 number of Audio Jingle Creation. Promote it on Radio Channels to get more visibility.(12 audio jingle creation annually)

50 no. of Blog Articles (Share blog link to all social platforms. (50 no of blog articles annually)

Organize and cover the Road shows minimum of 2 - Create visibility to the Greater Chennai Corporation (coverage of 2 road shows annually)

Cover minimum of 10 events. The Event Posts on social media pages of Greater Chennai Corporation should be in accordance with ongoing and upcoming activities for Greater Chennai Corporation.(coverage of 10 events annually)

The Bidder shall also provide coverage to the services offered by Greater Chennai Corporation. Minimum of 25 posts should carry the information about the digital services of various entities of Greater Chennai Corporation.(25 services coverage post content annually)

Profanity Filter & Spam/Negative content Management- The Bidder shall ensure that social media spam is controlled and moderated and that spam followers are minimized.(routine activity annually)

The Bidder shall include at least 5 main keywords in single post and post description (including 2 to 3hashtags) relating to Greater Chennai Corporation.(36 hashtags annually)

Response Management- Communicate effectively and get the feedback from the audience(routine activity annually)

The Bidder's social media activities should result in increase the number of impressions/Reach/engagement etc. Social Media Page should achieve at least of 10Lakhs Impressions a year.(10 lakhs impressions annually)

Create minimum of 100 back links for the website. The Bidder shall develop a diversified inbound link profile using a variety of legitimate link building strategies such as Blogs, Content Aggregators, and Influencer Outreach. (100 back links annually)

Minimum of 12 Video about the reformation & strategic initiatives by Greater Chennai Corporation (Upload to YouTube, Facebook, Twitter and Google, etc) (12 videos annually)

Creation of Social media Live video based on the requirement of the Greater Chennai Corporation (Upload to YouTube, Facebook, Twitter and Google, etc) (6 live videos for social media annually)

Periodic Back up (Wholewebsite - monthly)