Hiring of Agency for a period of one year to promote Umed Mart Portal of Maharashtra State Rural Livelihood Campaign through Influencer on social media.

Amount

उमेद - महाराष्ट्र राज्य ग्रामीण जीवनोन्नाती अभियानाच्या उमेद मार्ट पोर्टलची प्रचार प्रसिध्दी समाज माध्यमांवरील Influencer च्या माध्यमातून करणे

Influencer Marketing Activities - Influencer marketing strategy for Umed Mart will engage 500 influencers, including a mix of mega, macro, micro, and nano influencers. Mega and macro influencers will raise national awareness for Umed Mart and its support of rural women entrepreneurs, while micro and nano influencers will drive targeted engagement through authentic, community-focused content.

Social Media Marketing - Social media marketing strategy for Umed Mart will utilize a mix of reels, static posts, and live sessions across Instagram, YouTube, and Facebook. Reels will showcase products and success stories, static posts will highlight the brand's mission, and live sessions will engage with audiences through interactive Q&A and behind-the-scenes content.

Production A) Influencer Content Production: For Umed Mart, create tailored content pieces for influencers, including engaging videos, product spotlights, and heartfelt stories highlighting the rural women entrepreneurs. This content will help influencers effectively share the brand’s mission and products with their followers, fostering a genuine connection and driving interest. B) Social Media Content Production: Develop a variety of assets for social media, such as dynamic reels, eye-catching static posts, and interactive live sessions. These will be designed to captivate audiences on Instagram, YouTube, and Facebook, amplifying Umed Mart’s presence and encouraging engagement through visually appealing and compelling content.

White Rivers Media Solutions Private Limited (BID ID -6251011)

Concept Communication Ltd (BID ID -6299553)