Selection of a Branding and Marketing Agency for Promotion of Uttar PradeshTourism

Amount

A. Costs pertaining to Strategy and Planning Preparation of Overall Promotional Strategy Cost for preparation of 1 (One) Overall Promotional Strategy

Preparation of Annual Promotion Plans Cost for preparation of 2 (Two) Annual Promotion Plans

B. Costs pertaining to Designing of Creatives Designing of Print Creatives Cost for designing 300 prints creatives for various applications such as newspapers, magazines, and other publications

Designing of Digital Media Creatives Cost of designing of 600 digital creatives for social media

Designing of Radio Jingles Cost of designing 108 distinctive radio jingles

Designing of Outdoor Media Creative Cost of designing of 72 impactful visual to be used for billboards and digital screens

Designing of Brochure Support in Designing of 120 brochures as delineated by the department

Designing of Digital Newsletter Cost of designing 12 Monthly Digital Newsletter

C. Costs pertaining to Translation of Creatives / Other Materials International Languages Translation to Any Foreign Languages Cost for translation of an article / brochure of 10000 word to any foreign languages, as specified in the scope (20 Nos.)

Translation to any Indian Languages Cost for translation of an article / brochure of 10000 word to any Indian languages, as specified in the scope (20 Nos.)

D. Costs pertaining to Remuneration for Staff Remuneration for Key Professional Staff Project Manager Remuneration for 1 (one) Project Manager for 12 (Twelve) months

Creatives Expert Remuneration for 1 (one) Creatives Expert for 12 (Twelve) months

Public Relations Expert / Brand Strategist Remuneration for 1 (one) Public Relations Expert for 12 (Twelve) months

Graphic Designer Remuneration for 1 (one) Expert for 12 (Twelve) months

Content Writer (English) Remuneration for 1 (one) Expert for 12 (Twelve) months

Content Writer (Hindi) Remuneration for 1 (one) Expert for 12 (Twelve) months

Video Editor Remuneration for 1 (one) Expert for 12 (Twelve) months

Data Analyst Remuneration for 1 (one) Expert for 12 (Twelve) months

Photographer/Videographer -1 Remuneration for 1 (one) Expert for 12 (Twelve) months

Photographer/Videographer -2 Remuneration for 1 (one) Expert for 12 (Twelve) months

Havas Media India Private Limited (BID ID -4670821)