Selection of an Agency for Social Media Management & Digital Communication services for Ahmedabad Municipal Corporation.

technical bid shall be submitted physically at Authority’s office. Technical bid containing physical price

bid shall be rejected. The Bids shall be prepared in English and all entries must be typed. Initials of the

authorized representative of the Bidder must attest all erasures and alterations made while filling the Bids.

Failure to comply with any of these conditions may render the Bid invalid. A copy of this TENDER

document signed on all pages must accompany the technical bid.

Authority shall not be responsible for any costs or expenses incurred by the Bidders in connection with

the preparation and delivery of bids, including costs and expenses related to visits to the sites. Authority

reserves the rights to cancel, terminate, change or modify this bid process and/or requirements of bidding

stated in the TENDER, without assigning any reason or providing any notice and without accepting any

liability for the same. The date of opening of Price bids will be communicated to such Bidders at a later

Key Information Details

1. TENDER No. Re-Tender-03/Publicity/Social Media/2026

Selection of an Agency for Social Media Management & Digital

Communication services for Ahmedabad Municipal Corporation.

Two (2) Year and further extendable for One (1) year by the

3. Contract Period Authority at it’s sole discretion upon satisfactory performance at the

same prices quoted by the successful bidder as per the tender.

The bidder shall have to meet eligibility criteria to be eligible for

stage of bid evaluation. The bids which are not meeting any of the

following criteria shall be rejected.

A. The Bidder shall be a legally valid entity either in the form of A

company incorporated as per Indian Companies Act 1956 or

(Copy of Memorandum and Article of the association of the bidder

should be submitted) Or Partnership firm (including LLP)

registered under The Partnership Act (Copy of Partnership Deed

should be submitted) Or a registered proprietary firm (Copy of any

registration certificate should be submitted). The bidder shall also

have to submit copy of GST Registration, PAN Card, EPF

registration, ESIC registration, Shops & Establishment registration

certificate, Professional Tax certificate whichever is applicable.

All these certificates shall have to furnished up-to-date.

B. The Bidder should have had a minimum average annual turnover

of Rs. 1.5 Crore (One Crore Fifty Lakh only) from Social Media

Eligibility & Management services / Digital Communication services / Online

4. Campaign Management services during the last three financial

Qualification Criteria

years (i.e. FY 2023-24, FY 2024-25 and FY 2025-26). The bidder

shall submit Certificate from a Chartered Account as per the

format provided in the Annexure-3 clearly mentioning that the

turnover is from business of Digital Communication services /

Social Media Management services / Online Campaign

Management services.

C. The Bidder shall be in the field of media like Social Media/Online

Media/Digital Media. The bidder should have successfully

completed following;

1) At least one (1) completed similar work of Rs. 60 Lacs

2) Two (2) completed similar work of Rs. 37.5 Lacs

3) Three (3) completed similar work of Rs. 30 Lacs

during the last three (3) financial years (i.e. FY 2023-24, FY 2024-

25 and FY 2025-26) for any Government Department or Semi-

Government or PSU or Municipal Corporation of Gujarat / India.

Key Information Details

(The Bidder shall submit Form-3A or Work Completion Certificate

with Contract Document or work order clearly mentioning project

value and scope of work, whichever is applicable for the above

Definition: Similar works includes providing Social Media Management

services / Digital Communication services / Online Campaign Management

services in India for urban local bodies / any Government Departments

(centre or state) / PSU’s.

D. The Successful bidder, in case it is located outside Ahmedabad

and not having any office setup in Ahmedabad, shall establish,

within 30 days of the date of letter of award, a well-equipped and

manned office at Ahmedabad which would be quick in response to

meet requirement of the AMC as per the tender. Failing which, the

AMC, without prejudice to the successful bidder and after

providing a reasonable remedial period, reserves right to terminate

the contract. (The Bidder shall submit Office Address Proof

(Ownership / Rent Agreement); Utility Bills / GST Registration

Certificate or An Undertaking for future office setup).

E. Bidders representing Consortium/ Joint Venture are not eligible.

F. The bidders blacklisted by any Government Department or Semi-

Government or PSU or Municipal Corporation of Gujarat / India

are not eligible (The anti-blacklisting certificate as provided in the

Annexure-6 of the tender shall be duly notarized and signed by the

Authorized signatory on a stamp paper with relevant value.)

G. The Bidder shall be able to provide a dedicated, well-qualified

technical resources team for work of Authority as per Scope of

Work given under Section-4. Bidder must have minimum 20 Full-

time equivalent (FTE) employees on company’s payroll with

relevant experience in Online Media / Digital Media / Social

Media including Content, Design, Video, Motion, and

Performance Marketing. The bidder shall showcase adequate

documentary evidences such as Employee List with CVs of team

members and Payroll / Declaration Certificate from Authorized

Signatory / Contract documents / TDS certificate / Form 16A /

Professional Tax / Certificate from a Chartered Account etc.

whichever is applicable.

H. Agency supporting/ promoting any of the following content either

in digital/physical format will be treated negative for business:

• Anti-National Content

• Pornographic & Trafficking Content

• Political Association

• Malicious Content

• Content Hurting Religious Sentiments

• Promoting Piracy in any form

Key Information Details

1) Experience of Associate firms (Parent / Subsidiary / Sister

Concern) for meeting Eligibility & Qualification Criteria shall

not be permitted.

2) Copy of Work order and Completion certificate showing

relevant experience should be submitted.

Bidders are Required to submit the Bid in following two

a) Envelope-1 : TENDER Fee & Bid Security / EMD (Online

information Submission and Physical Submission of Documents)

 The amounts of Document fees and Bid Security are provided

in this BID summary.

 This envelope shall be super scribed “Envelope 1:

Document Fee and Bid Security / EMD”.

b) Envelope-2 : Technical Proposal / Qualification Documents

(Online information Submission and Physical Submission of

(1) Forwarding letter as per Annexure-1.

(2) Bidder Information / Registration details as per Annexure-2.

(3) Evidences showcasing office setup in operation in last three

(4) The Bidder shall submit a complete profile of his Company /

firm. The Profile should include separately the names of the

5. Bid Submission Format main Promoters / partners etc, if any

(5) Financial Statement as per Annexure-3.

(6) Experience details as per Annexure-4 along with supporting

documents like work order, completion certificate etc.

showing relevant experience as per the BID summary.

(7) Copy of Authorization document / Power of Attorney to the

Authorized Signatory as per Annexure-5

(8) Notarized Anti-Blacklisting certificate as per Annexure-6.

(9) Copy of Tender document along with AMC's response to

Pre-Bid queries, addendum or corrigendum, if any with

respect to this tender to be signed on every page by the

bidder's authorised representative.

 This envelope shall be super scribed “Envelope 2: Technical

Proposal / Qualification Documents” Qualification Bids for all

sections may be submitted in a common envelope.

 Both envelopes shall be placed in one outer Envelope. The

envelope shall be super scribed “Tender for Selection of an

Agency for Social Media Management & Digital

Communication services for Ahmedabad Municipal

Key Information Details

Corporation” and submit to the address specified in BID

Summary before the Physical Bid Submission Date. Typically

such date is a few days after the (Online) Bid Submission Date.

c) Price bid (Online only) at http://tender.nprocure.com quoting

rate for “Selection of an Agency for Social Media Management

& Digital Communication services for Ahmedabad Municipal

Corporation” The format for such Price Bid is included as

Annexure-7, for reference only. Any bid including Price Bid in

physical format, separately or as part of any other submission,

whether intentionally or by error, shall be rejected. Price Bids will

have to be submitted Online before the time of (Online) Bid

Submission Date.

The Tender shall be awarded to the Bidder obtaining highest

composite score (H1) as per the evaluation criteria specified in

6. Award and negotiation clause-5. The authority at its sole discretion, shall negotiate with the

preferred bidder / Bidder obtaining highest composite score (H1)

prior to award of the work.

The Preferred Bidder shall be recommended to the competent

authority of AMC, after negotiation, for award of the contract, and on

approval, shall be issued the Letter of Acceptance (LOA) of its Bid.

7. Signing of Agreement Upon issuance of the LOA, the Preferred Bidder shall be known as

the Successful Bidder. Such Successful Bidder, upon submission of

Performance Security as mentioned in this TENDER, shall sign the

Agreement / Contract with the Authority.

8. Bid / Rate Validity 180 Days from the Due Date of (Online) Submission of Bid.

Rs. 5,000/- + 18% GST= 5,900/- (Rs. Five Thousand Nine Hundred

Tender Fee / Cost of the

Only) on non refundable basis as Demand Draft drawn in favour of

“Municipal Commissioner, Ahmedabad" of any nationalized bank /

(Non-Refundable)

Scheduled bank and payable at Ahmedabad.

The amount for Bid Security shall be Rs. 2,25,000/- (Rs. Two lakh

Bid Security / Earnest Twenty Five Thousand Only) in the form of Demand Draft in favour

Money Deposit (EMD) of “Municipal Commissioner, Ahmedabad" of any nationalized

bank / Scheduled bank and payable at Ahmedabad.

The Successful Bidder shall furnish Performance Security to

Authority for securing the due and faithful performance of its

obligations under the Contract Agreement, within 14 days from the

LOA, in the form of Demand Draft or an unconditional and

irrevocable bank guarantee (The BG shall be as per format

11. Performance Security

prescribed in Annexure-8) for amount 5% of the Total Bid Value

(the “Performance Security”). Such performance Security shall be

in favour of “Municipal Commissioner, Ahmedabad" from the

banks approved by AMC, and admissible and payable at Ahmedabad

Key Information Details

12. Bid Issue Date Bid Issue date shall be 19/09/2026.

Pre-bid meeting shall be held 28/09/2026. at 4:00 PM at Publicity

Department, Ahmedabad Municipal Corporation, "C" Block, 1st

13. Pre - Bid Meeting Floor, Sardar Patel Bhavan, Danapith, Ahmedabad-

The Pre-Bid queries to be submitted on or before 28/09/2026 up to

3.00 PM at Email : [email protected].

14. On or before 12/10/2026. 6:00 PM at http://tender.nprocure.com

Submission Date

Physical bids shall be submitted between 11.00 AM on 13/10/2026 to

Last Date of Receipt of 2:00 PM on 14/10/2026. in the Office of Tender Officer, Central

Physical Bids Record Office, Ahmedabad Municipal Corporation, 1st floor, Sardar

Patel Bhavan, Danapith, Ahmedabad-380001.

Technical Bids shall be opened 14/10/2026 at 3:00 PM at The Office

of Tender Officer, Central Record Office, Ahmedabad

Date of opening of

16. Municipal Corporation, 1st floor, Sardar Patel Bhavan, Danapith,

Technical / Price Bids

Ahmedabad-380001. Date of opening of Price Bids shall be intimated

at later stage to Qualified bidders.

By Hand Delivery or Registered A.D. or Speed Post or Courier to :

Mode of sending

The Office of Tender Officer, Central Record Office, Ahmedabad

17. Physical Bid / Relevant

Municipal Corporation, 1st floor, Sardar Patel Bhavan, Danapith,

Ahmedabad-380001.

a) The selected bidder or the service provider (once selected) shall

submit an invoice for the services rendered to Ahmedabad

Municipal Corporation (AMC) at the end of every Month.

Payment of Bills for the b) AMC shall pay the invoice amount, after deduction of any levies,

work taxes, any penalties pursuant to the tender conditions, upon

receipt of the invoice in normal condition.

c) The Authority shall pay no advance payment to the service

provider for any task assigned to him.

a) In case of delay in the submission of any deliverable or output

specified by the Authority, the Authority shall have the right to

withhold payment against the relevant deliverable until the same

is duly completed and accepted by the Authority.

b) In case of unsatisfactory completion of the assigned task,

submission of deliverables of inferior or unacceptable quality, or

failure to comply with the requirements specified by the

19. Liquidated Damages

Authority, the Authority shall have the right to withhold or reject

the payment for the relevant deliverable, either wholly or

c) In the event of delay, non-performance, or any other default

attributable to the Service Provider, the Authority may also

impose liquidated damages of up to 10% of the value of the

relevant work/deliverable, or such other amount or percentage as

Key Information Details

may be determined by the Competent Authority, in accordance

with the terms and conditions of the Tender/Agreement.

d) The imposition of liquidated damages shall be without prejudice

to any other rights or remedies available to the Authority under

the Tender/Agreement.

For any information relating to the TENDER, interested parties may

contact following officials :

Contact Information 1. Mr. Chirag Patel, Dy. HOD, Publicity Dept.

2. Mr. Manish Nayak, Office Supdt., Publicity Dept.

 The tender notice can be viewed on AMC website

www.ahmedabadcity.gov.in

 Internet site address for e-Tendering activities will be

https://tender.nprocure.com

 Interested bidders can view detailed tender notice and download

tender documents from the above mentioned website.

 Bidders who wish to participate in online tender have to register

with the website through the “New User Registration” link

provided on the home page. Bidder will create login id &

password on their own in registration process.

 Bidders who wish to participate in this tender need to procure

Digital Certificate as per Information Technology Act-2000 using

that they can digitally sign their electronic bids. Bidders can

Information for online procure the same from any of the CCA approved certifying

agencies, or they may contact (n) code Solution at below

21. participation

mentioned address and they will assist them in procuring the

(E-Tendering) same. Bidders who already have a valid Digital Certificate need

not to procure the same. In case bidders need any clarification

regarding online participation, they can contact M/S (n) code

Solution 301, G.N.F.C. Info Tower, Near Grand Bhagwati Hotel,

Ahmedabad 380015, India. Tel: +91 79 26857316 / +91

https://tender.nprocure.com.

 Bidders who wish to participate in e-Tender need to fill data in

predefined forms of tender fee, EMD, PQ (Technical) or

experience details and Price bid only.

 After filling data in predefined forms bidders need to click on final

submission link to submit their encrypted bid. Bidder shall also

submit TENDER Document Fees, EMD, Technical bid document

& Reference Documents in hard copy as part of Physical Bid.

Seal and Signature of the Bidder & Date: Dy. Municipal Commissioner

Ahmedabad Municipal Corporation

3. INSTRUCTION TO BIDDERS FOR BID PREPARATION AND SUBMISSION

3.1 Documents Constituting Bid

 The TENDER documents comprise the following and are to be read together :

 This TENDER document, and any other documents required to be submitted as specified in

Bid Submission Format.

 Other documents constituting the TENDER and acceptance thereof and shall be deemed to

include any amendments, modifications to the TENDER document or its constituent

3.2 Bid Submission Format

 The Bidders are required to submit the Bid as per the BID summary. The Bids submitted in

following manner shall be summarily rejected :

 Bids not signed by the Authorized signatory;

 Bids not submitted in line with the tender clauses and format of submission as directed in

the tender document;

 Bids which are submitted without Tender fee and EMD in the form specified in tender;

 Bids of the bidder who have not submitted the price bid online;

 Bids of the bidder who have made physical submission of the price bid;

 Bids of the bidder who have made physical submission of the price bid and online both.

3.3 Bid Evaluation Method and Award Criteria

The Bid shall be evaluated as per BID summary. The Tender shall be awarded to the Bidder

obtaining highest composite score (H1) as per the evaluation criteria specified in clause-5. The

authority at its sole discretion, shall negotiate with the preferred bidder / Bidder obtaining highest

composite score (H1) prior to award of the work.

3.4 Bid Signatory

The bidder shall appoint Authorized signatory to sign and submit the TENDER, any allied

correspondence, to remain present in the meetings held by the Authority and to sign the Contract if

awarded to the bidder.

3.5 Bid Security / EMD

 Bid submitted in response to the TENDER Document shall be accompanied by a Bid Security of

the amount and format mentioned in the BID Summary.

 The bid security furnished by the Successful Bidder shall be refunded after the acceptance

of Performance Security and signing of Agreement

 Bids not accompanied with requisite Bid Security shall be summarily rejected.

 The bid security shall be returned to the bidder –

 Whose bid has not been accepted by the Authority.

 Whose bid has been accepted by the Authority but after receipt of Performance

Security and signing of Agreement.

 Bid security is a non interest bearing deposit.

 Bid Security shall be valid for a period up to 180 days from date of opening of the bid.

 Bid Security shall stand forfeited in the following situations :

 In case of revision and/or modification of terms of bid or withdrawal of bid during the

validity period.

 In case of submission of a grossly wrong or fraudulent bid.

 In case of bidder demands transfer of Contract before acceptance of offer or after

acceptance of offer.

 For the successful bidder, if the Performance Security is not deposited within the stipulated

 If the Bidder wants to withdraw before signing of Agreement.

 In the event, successful bidder, after the issue of communication of acceptance of his bid by

the Authority, fails/refuses to start/execute the work as herein. In such a case, the bidder

shall be deemed to have abandoned the Contract and such an act shall amount to and be

construed as the bidder’s calculated and willful breach of contract, the cost and

consequences of which shall be to the sole account of the bidder and in such an event the

Authority shall have full right to claim damages thereof in addition to the forfeiture of the

Bid security deposited in terms of this bid documents.

3.6 Performance Security

 The Successful Bidder shall submit Performance Security in the form of a Demand Draft/ Bank

Guarantee from a bank approved by the Authority for a sum specified in the Section 2: BID

Summary (the "Performance Security”) before signing of the contract.

 BG for performance security shall be valid upto 120 days after expiry of Contract. In case,

the availability of Bank Guarantee from the banks for the length of the Contract is difficult

to obtain, the initial Guarantee maybe submitted valid for a period of 2 (two) years, and

which shall have to be renewed for similar tenure, 45 (forty five) days before its expiry. The

performance security can be renewed in above manner upto the end of the Contract Period.

 The Performance security shall not bear any interest and the Service Provider shall not have

any claim on the interest on Performance security.

 Provided that if the contract is terminated the Performance Security shall, subject to

Authority’s right to receive amounts, if any, due from Bidder under the contract, be duly

discharged and released to Licensee.

 Encashment of Performance Security

The Authority shall be entitled to encash the Performance Security fully or partially as the case

may be, through a notice of 30 days (“Encashment Notice”) under the following circumstances:

 Frequent default in timeline and quality of submission.

 If Bidder fails to perform its obligations as per contract conditions.

 If the Bidder fails to pay the damages, compensation if any, applied on him for breach of

performance standards

 If the contract is terminated in event of bidder’s event of default.

 If the bidder wants to terminate the contract.

Provided the extend of such encashment shall be no greater in amount than that required to

remedy the circumstances warranting encashment stipulated above and provided further that in

case of any encashment of the Performance Security pursuant to the Encashment Notice, the

Authority shall return the amount so encashed if the circumstances requiring the encashment

have been remedied to the full satisfaction of the Authority.

The provision under this Sub-Clause authorising the Authority to encash the Performance

Security shall be exercisable in addition to and without prejudice to the Authority’s right to do

so under any other similar provision in this Agreement permitting encashment.

 Fresh Performance Security

 In the event of the encashment of the Performance Security by the Authority pursuant to

Encashment Notice issued, the Service Provider shall within 30 (thirty) days of the

Encashment Notice furnish fresh Performance Security to the Authority, failing which the

Authority shall be entitled to terminate this Contract Agreement by giving 30 days notice in

accordance with the provisions herein.

3.7 Validity Period

Bids shall remain valid for a period of 180 Days from the Due Date of (Online) Submission of Bid.

Authority reserves the right to reject a bid which is valid for a period less than so specified and also

shall not be liable to send an intimation of any such rejection to such bidder.

3.8 Extension of Period of Validity

In exceptional circumstances, Authority may solicit the Bidder’s consent for extension of bid

validity period. Any such request by the Authority and the response thereto shall be made in writing

and such extension by the Bidder should be unconditional. Bidder may refuse Authority’s request

for such extension without forfeiting the Bid Security. Bidder accepting request of Authority shall

not be permitted to modify its bid.

3.9 Right to call for more information / documents

 If during bid evaluation, the Authority finds certain information or documents not having been

submitted by the bidder, of being made available partially only, the Authority, at its sole an

absolute discretion retains the right to :

 evaluate the bid based on submitted documents only or

 ask for the missing information or documents from the bidders

 The Authority’s decision in this case and with regard to any interpretation of any submitted

documents would be final and binding.

3.10 Signing of Contract

 The Contract shall come into force only if following conditions have been satisfied :

 Performance security has been paid within the time specified in the BID Summary of this

TENDER document.

 Agreement has been executed within the period as specified in the Letter of Acceptance.

 As per the Bombay Stamp Rules Act 1958, Appendix 1, Article 5, the bidder shall enter in

to an Agreement with the Corporation on Rs. 300 Stamp Paper.

 The Draft Agreement is provided in the Annexure-9. If for some reason, the Agreement is not

signed or is delayed, and the Bidder has already been awarded the Contract through issuance of

LOA, then, the terms of the TENDER and bid submitted to the Authority without objection shall

be deemed to the operative contract in force.

3.11 Right of Authority to accept or reject any Bid

 The Authority will accept the bid which will be best suited in all aspects. The decision of the

Authority shall be final in these aspects. The Authority also reserves following rights without

any kind of liability:

 To accept or reject any or part of any bid/ entire bid or all the bids without assigning any

reason thereof.

 Not to accept the lowest bid or assign reasons for not accepting the lowest bid.

 Not to proceed ahead in the bid process without assigning any reason thereof.

3.12 Conflict of Interest

An Applicant shall not have a conflict of interest (the “Conflict of Interest”) that affects the Bidding

Process. Any Applicant found to have a Conflict of Interest shall be disqualified. An Applicant may

be considered to have a Conflict of Interest that affects the Bidding Process, if the relationship

between two Applicants is established through common holding, either directly or through

Associates, of at least 25% holding of equity/profit sharing in another company/firm, or in each

A. The Applicant, its Member or Associate (or any constituent thereof) and any other Applicant,

its Member or Associate (or any constituent thereof) have common controlling ownership

interest. Common controlling ownership interest for Company, Partnership Firm, and

Proprietorship firm is defined as follows.

(1) If Applicant is a Company : In such case, the Applicant (including its Member or

Associate or any shareholder thereof of Applicant and/or its Associates) possessing

over 25% of the paid up and subscribed capital in its own company, Member or Associate as

the case may be, also holds:

a) more than 25% of the paid up and subscribed equity capital in the other Applicant

its Member or Associate of such other Applicant , its Member or Associates is

Company; and/or

b) more than 25% of profit sharing in other Applicant, its Member or Associates such

other Applicant, its Member or Associates is a Partnership firm. and/or

c) Other Applicant, its Member or Associates which is a Proprietorship Firm.

(2) If Applicant is a Partnership Firm : In such case , the Applicant or its Partners or

Associate having a profit sharing of more than 25% of such Applicant or its Partners or

Associate as the case may be also holds;

a) more than 25% of the paid up and subscribed equity capital in the other Applicant, its

Member or Associate of such other Applicant, its Member or Associates is Company;

b) more than 25% of profit sharing in other Applicant , its Member or Associates such

other Applicant, its Member or Associates is a Partnership firm; and/or

c) Other Applicant, its Member or Associates which is a Proprietorship Firm.

(3) If Applicant is a Proprietorship Firm : In such case , the Applicant or its Proprietor or

Associate of such Applicant or its Proprietor or Associate as the case may be also holds;

a) more than 25% of the paid up and subscribed equity capital in the other Applicant, its

Member or Associate of such other Applicant, its Member or Associates is Company;

b) more than 25% of profit sharing in other Applicant, its Member or Associates such

other Applicant , its Member or Associates is a Partnership firm; and/or

c) Other Applicant, its Member or Associates which is a Proprietorship Firm.

It is to be noted that this disqualification shall not apply to any ownership by a bank,

insurance company, pension fund or a public financial institution referred to in section

4A of the Companies Act

B. A constituent of such Applicants is also a constituent of another Applicants; or.

C. Such Applicant receives or has received any direct or indirect subsidy from any other Applicant

/s, or has provided any such subsidy to any other Applicant/s; or

D. Such Applicants has the same legal representative for purposes of this Bid as any other

Applicant/s; or

E. Such Applicants has a relationship with another Applicant/s, directly or through common third

parties, that puts them in a position to have access to each others’ information about, or to

influence the Bid of either or each of the other Applicant/s;

4. SCOPE OF WORK

The Service Provider shall strictly follow the instructions of the Authority while executing any work /

services. The scope includes all activities required to conceptualize, create, execute, manage, monitor, and

optimize digital communication.

I. SOCIAL MEDIA MANAGEMENT

1. Platform Management & Setup

The Service Provider shall:

● Create new social media handles where required and take over and manage existing accounts.

● Ensure complete optimization of all platforms including bios, handles, descriptions, profile and cover

creatives, CTA buttons and link integrations, and highlight structures (for Instagram).

Platforms include but are not limited to:

● Meta Platforms (Instagram, Facebook & Threads)

● X (formerly Twitter)

● WhatsApp Channel

2. Content Creation & Publishing

Monthly Deliverables (MANDATORY):

The Service Provider shall create and publish a minimum of 50–60 Static Creatives / Reels / Short Videos

as posts per month.

Content Categories: Each month must include a mix of:

● Informational content

● Promotional content

● Brand storytelling

● Engagement posts (polls, quizzes, contests)

● Topical / trend-based content

● Occasion / event-based creatives

Content Quality Requirements:

● Platform-specific formats (no resizing-only approach)

● High-quality visuals and professional copywriting

● Multi-language support if required (English, Gujarati, Hindi)

● All creatives must follow AMC brand guidelines

UGC & Shoot-Based Content :

● Wherever User Generated Content (UGC) or data/visuals supplied by AMC are insufficient to produce

quality Reels / short-form video content, the Service Provider shall independently arrange dedicated

shoot-based content (on-location shoots, staged shoots, interviews, B-roll, etc.) to meet the monthly

Reel/video deliverable requirement.

● All costs associated with such shoots (crew, travel, props, models/talent where applicable, and any

incidental production expenses) shall be borne entirely by the Service Provider and shall be deemed

included within the quoted contract price; no separate claim for shoot costs shall be payable by AMC.

Approval Workflow :

● Monthly calendar approval (mandatory)

● Weekly content batch approval

● Emergency / topical content approval within defined TAT

Turnaround Time (TAT) :

Monthly Content Calendar 10 days before the month starts

Regular Creatives 48 hours before publishing

Urgent Creatives 24 hours before publishing

3. Social Media Engagement & Community Management

The Service Provider shall:

● Monitor comments, messages, and mentions daily.

● Respond to user queries within 12–24 hours.

● Escalate sensitive queries to the designated Authority contact.

Engagement Activities:

● Comment replies (with approval)

● Inbox handling (with approval)

● Interaction with followers and relevant handles

Moderation Responsibilities:

● Remove spam / irrelevant comments (with approval)

● Manage negative comments proactively (with approval)

● Maintain brand tone and communication consistency

4. Analytics and Reporting

● Monthly Analytics Reports including Effectiveness Analysis, Follower Growth, Reach, Demographics,

Comments, Likes, Shares, etc.

● Quarterly Reporting summarizing results and activities over each quarter.

● Report components shall include social presence analysis, content analysis, Buzz Report, Share of

Voice, Source Analysis, Trend Analysis, Topic Analysis, Sentiment & Perception Analysis.

● Regular feedback on best practices in digital marketing and social media promotion globally as and

when required by the Authority.

5. Onboarding & Management of City / District Pages of Gujarat

● In addition to AMC’s primary social media handles, the Service Provider shall identify, onboard and/or

create, and manage a minimum of 5 (Five) Ahmedabad City-level social media pages for amplification

and wider dissemination of content relating to AMC’s urban development initiatives, schemes, projects,

activities and achievements.

● The Service Provider shall ensure publication of a minimum of 5 posts per month on each such page,

covering, inter alia, local development works, scheme/project updates, civic initiatives and city-specific

achievements of AMC.

● The Service Provider shall propose the list of minimum 5 (Five) Ahmedabad City-level social media

pages, including pages proposed to be on-boarded and/or newly created, for approval of AMC

within 30 days from the date of commencement of the contract. Upon approval, the Service Provider

shall be responsible for onboarding/creation, content coordination, publishing and ongoing management

of such pages for amplification of AMC-related content.

● Content published on City pages shall follow the same quality, branding, and approval workflow as the

main AMC handles.

● All costs associated with this activity shall be included within the quoted contract fee, and no extra

charge shall be payable by AMC.

II. RESOURCE DEPLOYMENT

● The Service Provider shall deploy the following dedicated, full-time resources exclusively for AMC's

Social Media Management assignment, for the entire contract period, at no additional cost beyond the

quoted contract price (except where explicitly marked as engaged on an as-and-when-required basis):

Sr. Resource Minimum Experience / Qualification Deployment Basis

1 Social Media Manager Minimum 5+ years of relevant Full-time, dedicated

experience in social media strategy and

2 Content Writer (Gujarati, Minimum 5 years of experience in As and when required

Hindi & English) content/copywriting across all three

3 Photographer-cum- Relevant professional experience in Full-time, dedicated

Videographer photography and videography for

social media/event coverage

Sr. Resource Minimum Experience / Qualification Deployment Basis

4 Graphic Designer Minimum 5+ years of experience in Full-time, dedicated

graphic design for digital/social media

5 On-site Event Coordinator Relevant experience in on-ground As and when required

event coordination and coverage

support (2 resources)

● The Social Media Manager shall act as the single point of contact for day-to-day coordination with

AMC and shall be responsible for the overall execution of the scope of work.

● The Content Writer shall be responsible for copywriting, captions, and scripts across all three languages

(Gujarati, Hindi, English) for all platforms.

● The Photographer-cum-Videographer shall be equipped with, at minimum: a professional

DSLR/Mirrorless camera (minimum 24MP, 4K video capability), two professional lenses (wide-angle

and zoom/telephoto), tripod/monopod, gimbal/stabilizer, external microphones (lavalier and shotgun), a

portable LED lighting kit, and a laptop with professional editing software — all to be owned/arranged

and maintained by the Agency at no additional cost.

● The Graphic Designer shall be responsible for all static creatives, infographics, banners, and design

assets across the scope of work.

● The two On-site Event Coordinators shall be deployed on an as-and-when-required basis for coverage

of AMC events, functions, and site visits, as directed by the Authority, and shall be available on short

● The Service Provider shall submit the CVs, proof of experience, and a declaration of full-time exclusive

deployment (for Sr. 1–4) of the proposed resources as part of the Technical Bid (Bid Form 5). AMC

reserves the right to interview or seek clarification on any proposed resource before onboarding.

● Any change/replacement of deployed resources during the contract period shall require prior written

approval of AMC, and the replacement resource shall possess equal or better qualifications/experience

than the outgoing resource.

● AMC reserves the right to seek immediate replacement of any deployed resource found unsatisfactory

in performance or conduct, at no additional cost.

III. DIGITAL MARKETING & PERFORMANCE ADVERTISING

1. Campaign Planning & Execution

The Agency shall plan and execute campaigns across:

● Meta (Facebook & Instagram)

● Google (Search, Display, YouTube)

● LinkedIn (if applicable)

● Other relevant platforms as directed by the Authority

2. Campaign Objectives

● Reach / Brand Awareness

● Follower Growth

● Lead Generation (if applicable)

3. Optimization Responsibilities

● Continuous monitoring and campaign optimization

● A/B testing of creatives

● Budget optimization and audience targeting refinement

4. Search Engine Optimization (SEO)

● Audience and content gap analysis

● Backlink and keyword research

● Competitor analysis

● Planning, keyword forecasts, campaign ideation

● On-site, off-site, and technical optimization

5. Search Engine Marketing (SEM)

● Paid search advertising across Google, YouTube, Facebook, LinkedIn, etc.

● PPC (pay-per-click), CPC (cost-per-click), CPM (cost-per-thousand impressions) as required by the

6. Content Marketing

● Provide truly relevant and useful content targeted to various audience segments to deepen engagement

and inspire action.

7. Digital Advertising, Digital Media Buying & Ads on Digital News Platforms

● The Service Provider shall undertake digital media buying on behalf of AMC, including planning,

buying, placement, monitoring, and optimization of advertisements across leading digital news

platforms, e-newspaper portals (regional and national), search engines, social media platforms, video

streaming platforms, OTT platforms, mobile applications and other emerging digital media channels for

scheme awareness, event promotion, public announcements, and citizen outreach.

● Media buying shall include planning, negotiation, booking, creative adaptation for each platform's ad

specifications, and post-campaign performance reporting (impressions, clicks, CTR, reach).

● All digital media buying and advertisement placements shall strictly be as per rates approved by the

Government of Gujarat (GoG) and/or the Directorate of Advertising and Visual Publicity

(DAVP)/Central Bureau of Communication (CBC) rates, as applicable. The Service Provider shall not

quote or bill rates in excess of the applicable GoG/DAVP/CBC approved rates for any such placement.

In cases where GoG or DAVP/CBC approved rates are not available for a particular digital media

platform, format, or publisher, the Service Provider may undertake the placement at competitively

negotiated market rates, subject to prior approval of TDD and submission of documentary evidence

supporting the negotiated rates, wherever required.

● The Service Provider shall submit proof of publication (tear sheets/screenshots) and invoices strictly in

line with GoG/DAVP approved rate cards for verification and payment processing.

8. Online Amplification & Campaigns

● Provide amplification of Digital Marketing Communication and messaging through planning and

execution of digital marketing activity across both Paid and Non-Paid media avenues on Digital and

Mobile campaigns.

● Conceptualize, design, and execute at least two digital campaigns and three innovative strategies per

quarter based on the overall social media plan.

9. Performance Reporting

● Weekly performance snapshots (if required by the Authority)

● Monthly detailed reports including CPC, CPM, CTR, Conversion Metrics, and ROI Insights

IV. WHATSAPP ECOSYSTEM MANAGEMENT

● Setup, verification, branding, and optimization of WhatsApp Channel.

● Develop broadcast messaging plan, engagement content, and subscriber growth strategy (Optional – at

additional cost).

● WhatsApp Help Bot (Optional – at additional cost): Chatbot design, flow creation, FAQ automation,

and integration support.

V. CRISIS COMMUNICATION & MANAGEMENT

1. Crisis Identification & Monitoring

● Continuous monitoring of social media platforms, news portals, blogs, forums, and public mentions.

● Identification of negative sentiment spikes, viral misinformation, and reputation risks.

2. Crisis Response Framework

The Service Provider shall develop a Crisis Communication SOP within 30 days of onboarding. The SOP

shall define crisis severity levels (Low, Medium, High), response timelines, and escalation hierarchy.

Crisis Level Response Time

Low Within 12 hours

Medium Within 6 hours

High Within 2 hours

3. Post-Crisis Analysis

● Root cause analysis

● Impact assessment

● Preventive recommendations

VI. ONLINE REPUTATION MANAGEMENT (ORM)

● Continuous monitoring of social media mentions, review platforms, news/media mentions, and blogs.

● Sentiment analysis (Positive / Neutral / Negative).

● Responding to reviews and feedback; managing negative conversations; highlighting positive content.

● Monthly ORM reports including sentiment distribution, top mentions, issue clusters, and actions taken.

● Critical negative issues to be escalated within 2 hours with suggested response for approval.

VII. FACT CHECK & INFORMATION VALIDATION

● All published content shall be factually accurate, with data, statistics, and claims verified before

● Cross-verification with official sources, client-provided data, and verified third-party sources.

● Immediate identification and flagging of false information, with drafting of corrective communication.

● Any misinformation published due to agency negligence shall be corrected immediately, recorded in

performance review, and may attract penalty.

VIII. SOCIAL LISTENING & DIGITAL INTELLIGENCE

● Deploy industry-standard tools for keyword tracking, mentions, campaign tracking, and competitor

● Monthly intelligence reports on trends, audience behaviour, and emerging topics.

● Comparative analysis with comparable municipal/urban local bodies and identification of opportunity

IX. DATA ARCHIVAL & DIGITAL ASSET MANAGEMENT

● Maintain a structured archive including all creatives, campaign assets, ad creatives, and reports.

● Organised in date-wise and campaign-wise folders with proper naming conventions and cloud-based

● Monthly submission of all creatives, raw files, and final outputs to the Authority.

● Complete data handover to the Authority at contract completion or termination.

X. DATA SECURITY & ACCESS CONTROL

● All platform access to be shared with the client and controlled via official credentials.

● No unauthorized access or sharing of platform credentials.

● Any data breach may result in immediate termination and legal action.

XI. GOVERNANCE & COMPLIANCE

● Service Provider shall comply with all Government digital communication guidelines, platform policies

(Meta, Google, etc.), and data protection norms.

● No misleading content, fake engagement practices, or black-hat marketing techniques shall be used.

XII. INNOVATION & CONTINUOUS IMPROVEMENT

● Service Provider shall propose new content formats, new platform opportunities, and campaign

innovations on an ongoing basis.

● At least one new initiative per quarter shall be proposed and executed.

XIII. GENERAL SCOPE OF WORK

a) Creative Designing and Repackaging

● Creative content generation, recreating or converting content and repackaging available content in

various forms such as graphics, cartoons, smart art, animations, storyboards, etc.

● The Service Provider shall be responsible for verification and approval from designated officer(s) of the

● The Service Provider shall at all times indemnify and keep the Authority indemnified against all claims

/ damages for any infringement of any Intellectual Property Rights (IPR) or copyright issues.

● The Service Provider shall be responsible for taking timely backups and submitting the same to the

Authority periodically.

● Monthly report including details of activity, analyses of various social media and digital marketing

outreach, and other key parameters.

● Quarterly in-person meeting with senior officials of the Authority.

c) Coordination with Other Agencies & Departments

The Service Provider shall work in close coordination with the PR and Media Agency, Creative Agency,

and other vendors as well as line departments as directed by the Nodal Officer.

● The Service Provider shall maintain full confidentiality of all data provided or generated while

providing services.

● Under no circumstances shall the Service Provider divulge / reveal / share such data for any purpose

other than meeting the Authority’s requirements.

● Any violation of this confidentiality clause may result in instant termination of the contract and

blacklisting of the Service Provider.

e) The Service Provider shall adhere to the following deliverables and timeline during the contract

Deliverable / Output Time line

1 Takeover / Revamp of existing accounts and opening of new 2 days from date of work

Accounts for AMC as per tender conditions. order

2 Upload Videos and Photographs of events with caption and On the spot or same day

content as directed by AMC of event

3 Upload Videos and Photographs for general purpose with Immediately after

caption and content as directed by AMC. handover

4 Prepare and upload Media Content / write-up / Video / Immediately after

Photograph / response on behalf of AMC as instructed by approval

concerned officials.

5 Provide report about status of social media accounts. Fortnightly

5. Evaluation of Proposals:

A. The Applications shall be submitted within time limits specified in this document. Late

submission shall be rejected immediately or to accept the same is as per the sole decision of

B. Authority shall first open envelope containing Application Fees, EMD and Qualification

C. Bidder has to scan the Tender Fee and EMD and submit online.

D. The Application which does not content Tender Fee and EMD or such instruments being

invalid in aspect, shall be summarily rejected.

E. AMC will evaluate and compare the bids determined to be substantially responsive. It is

AMC’s intent to select the bid that is most advantageous and each bidder will be evaluated

using the criteria and points outlined below.

F. The selection of the service provider will be on the basis on QCBS Marking System at 80% to

20%, where 80% represents the weightage to technical score and 20% represents weightage to

financial score.

G. Technical bid qualification criteria: For the final evaluation, the total technical score of bidders

(Maximum 100) shall be considered for qualification.

H. The cut off score is 80 out of 100 (maximum marks) in technical scoring. Only financial bids

of those bidder who scores 80 or above will be opened.

I. The highest firm will be marked as 100 score in both technical and financial criteria and the

other firms will be marked according to the highest scorer. Final scores will be as; S = Sb x Bw

+ Sr x Rw where;

 S is the total score

 Sb is the score achieved in accordance to the highest technical points (Your technical

points/Highest Technical points (percentage) preference to H1 bidder in technical quote

 Bw represent the weight that is 80%

 Sr is the score achieved in accordance to the financial points (Lowest Financial Quote/Your

Financial Quote, reverse scoring), preference to the L1 bidder in financial quote.

 Rw is the weight that is 20%

J. Technical bid qualification criteria sheet will be as mentioned below. The Authority /

Evaluation Committee will correct any computation errors, in case of discrepancy. All the

bidders participating in this tender agrees and accepts that the decision of the Authority will be

final and binding for all the bidders.

Criteria Marking Pattern

1 Bidder shall be registered in More than 3 Years = 5 marks

India under Companies Act

1956/2013 or Registered

Partnership (Incl. LLP) or

Proprietorship firm for at

least 3 years as on bid issue

Criteria Marking Pattern

2 Local Presence Bidder must have his office in Ahmedabad / Gandhinagar =

3 Bidder must have minimum For more than or equal to Twenty (20) Full-time equivalent

Full-time equivalent (FTE) (FTE) employees on company’s payroll with relevant

employees on company’s experience = 5 marks

payroll with relevant

experience in Online Media / Note: EPF/ESIC latest certificate to be provided to check

Digital Media / Social Media. the registered no of employees.

4 Average Annual Turnover More than INR 1.5 Crore to INR 2 Crore = 5 marks

(Digital Communication More than INR 2 Crore INR 2.5 Crore = 10 marks

services / Social Media More than INR 2.5 Crore = 15 marks

Management services /

Online Campaign

Management services Only)

and FY 2025-26)

5 Large Value Project More than INR 25 lakh and Less than INR 35 lakh = 5

Execution Capability with marks

any Government Department More than INR 35 lakh and Less than INR 45 lakh =

or Semi-Government or PSU marks

or Municipal Corporation of More than INR 45 lakh = 15 marks

Gujarat / India in last three

financial years (i.e. FY 2023-

24, FY 2024-25 and FY

6 Government Department or More than 2 and Less than or equal to 5 Completed Works

Semi-Government or PSU or of minimum value of Rs. 5 Lakhs or more each = 5 Marks

Municipal Corporation of More than 6 and Less than or equal to 9 Completed Works

Gujarat / India. work of minimum value of Rs. 5 Lakhs or more each =

Experience in last three Marks

financial years More than 10 Completed Works of Rs. 5 Lakhs or more

each = 15 Marks

7 Government Department or Working with more than 3 and less than equal to 5

Semi-Government or PSU or department and organizations =

Municipal Corporation of Working with more than 5 and less than equal to

Gujarat / India. work department and organizations =

Experience in last three Working with more than 7 =

financial years Note: Work Order or Agreement for checking the multi-

department/originations which the bidder has worked with.

8 Concept Presentation  Approach & Methodology with proposed innovation

and value addition

 Experience with Urban Development Department(s)

 Showcasing of social media management and digital

marketing works with impact

 Experience of engaging with influencers

Criteria Marking Pattern

 Team credentials

K. Qualified Bidders who’s Price Bids are to be opened shall be intimated in advance as to the

date and time when such Price Bids shall be opened so that they may remain present if they

L. CORRECTION OF ERRORS:

Price Proposals determined to be substantially responsive will be checked for any arithmetic

errors. Arithmetic errors will be rectified on the following basis:

1) Where there is discrepancy between the rates in figures and in words, whichever is less

2) Where there is discrepancy between the unit rate and the line-item total resulting from

multiplying the unit rate by the quantity, the unit rate as quoted will govern.

3) If the total amount of bid quoted is less than the actual summation of cost of all

3) If the total amount of bid quoted is less than the actual summation of cost of all

components, then the total quoted amount shall govern and the difference shall be

considered as a discount.

4) If the total amount of bid is more than the actual summation of cost of all components, the

4) If the total amount of bid is more than the actual summation of cost of all components, the

individual costs shall govern and the total amount shall be reduced accordingly.

individual costs shall govern and the total amount shall be reduced accordingly.

The decision of the Authority in this regard shall be final and binding.

6. GENERAL INSTRUCTIONS

A. The cost of Bid document i.e. tender fees will not be refunded under any circumstances.

B. Language of the bid shall be English only.

C. TDS will be deducted from bill amount as per the prevailing Govt. Rules & regulations.

D. Bidders are expected to quote competitive and workable rates considering Scope of Work, Taxes,

Transportation & Fixed cost and any other expenses, if any.

E. Conditional tender shall not be accepted. Authority reserves the right to accept or reject such tenders

without assigning any reason thereof.

F. The successful Bidder shall have to start the work immediately from the date of Letter of Intent / Work

order. In case of non-compliance with the above condition, the action may be taken.

G. No extra item / Additional work would be executed without getting the approval of Authority. If there

may be any extra work, Bidder has to bring to the notice to AMC well in advance with expected cost of

H. For the subject tendered work, AMC decision for acceptance or rejection of the Quality Of work will be

final and binding on you.

I. The AMC also reserves right to amend, alter, increase or decrease the scope of work and payment will

be made accordingly.

J. If tender submitted in contravention of the terms and conditions stated herein will not be considered.

K. The Service Provider shall be responsible for and shall pay any compensation to your workman payable

under the workman’s compensation Act, 1923 (VII of 1923) for injuries, cause to the Workman. If such

compensation is paid by AMC as principal under sub-section (1) of section 12 of the said act on behalf

of the Service Provider. It shall be recovered by AMC from Service Provider under section (2) of the

said section. Service Provider shall pay such amount of compensation on demand, failing which same

will be recovered from Service Provider's bills.

L. Authority reserves the right to accept or reject any or all tenders without assigning any reason thereof.

This Tender notice shall form a part of contract document. The bidders are advised to read carefully the

tender documents.

M. In case of any dispute or difference of opinion in the interpretation of any of the terms and conditions of

this tender, the decision of the Municipal Commissioner, shall be final and binding to all.

N. The courts at Ahmedabad in Gujarat state only will have jurisdiction to deal with and decide any legal

dispute or contravention between the parties hereto.

O. The Service Provider shall not sublet, transfer or assign the work or any part thereof to others.

P. AMC shall retain the ownership of the copyright and intellectual property right of all the information /

content / photograph / video, except shared from other sources.

7. GENERAL CONTRACT CONDITIONS

A. Validity of this TENDER is 180 days from the last submission date.

B. The bidder shall visit the Authority’s social media handles and website before applying.

C. The scope is likely to increase or decrease depending upon requirements; the bidder shall

accommodate such changes within the time frame and without prejudice to the conditions of this

D. Necessary changes/suggestions by the committee during selection or during execution are to be

incorporated at no additional/extra cost.

E. The selected Agency must maintain uniformity while uploading content on all platforms. The Work

Order shall be immediately terminated if the Authority finds the Agency responsible for uploading

any defamatory, unlawful, obscene, hate, prohibited content, gender-prejudiced, or obscene content.

The selected Agency shall promptly remove any such content uploaded by a member of the public

and inform the Authority.

F. The Service Provider shall mobilize at his own cost, all the material, equipment and manpower

required to execute the work. AMC shall not consider any claims for reimbursement of transportation

cost for mobilization of men and material.

G. The Service Provider shall co-operate and co-ordinate with Publicity department of AMC and/or

Officials who are in charge of work / service.

H. Any Information or material borrowed by the Service Provider from AMC, if any, shall remain the

sole property of AMC. Such property of AMC shall be returned after completion of the work.

I. Authority or it’s representatives may ask to change / alter / modify the approved designs, if deemed

suitable, during work execution period. The Service Provider shall make all good to incorporate such

change / alteration / Modifications in the work being executed.

J. In case of dispute for unseen or overlooked News, the decision of the Municipal Commissioner /

Deputy Municipal Commissioner (Publicity) shall be final.

K. The Service Provider shall not assign sub-let or transfer their interest in this agreement without

written consent of AMC.

L. The Service Provider shall pay Liquidated damages as provided in the Section 2: BID Summary.

Incidence of repeated payment such damages shall be considered Service Provider’s event of default.

M. Decision of Municipal Commissioner /Deputy Municipal Commissioner (Publicity) will be final and

abiding to all in any circumstances.

N. The Authority shall inspect and observe overall functioning of the activities in light of the terms and

conditions of the Contract. The Authority or it’s Authorized representative can conduct direct or

indirect, random or scheduled checking and inspection of the adequacy of work and services provided

by the Service Provider.

O. The Service Provider shall take adequate insurance cover such as Comprehensive third party

insurance, fires and all peril risk insurance, workmen’s compensation and any other insurance

required to render the services to AMC during contract period.

P. If the Service Provider fails to provide output with desired quality, in adverse situation AMC shall

issue a written notice/memo to the Service Provider. AMC shall be entitled to terminate the contract

with immediate effect in case of issuance of written notice/memo for three (3) times subsequently

during contract period.

Q. Rates quoted in the tender shall be applicable for entire contract period of One year. The rates shall

not be revised in case of the Contract is extended for additional One year.

R. Payment Terms :

1) AMC shall pay the bid amount to the Service Provider on Monthly basis after submission of

monthly report stating the activities and brand presence of AMC.

2) AMC shall pay the invoice amount, after deduction of any levies, taxes any penalties pursuant

to the tender conditions,

3) The Authority shall pay no advance payment to the service provider for any task assigned to

S. The Service Provider shall pay a site visit well in advance for major functions and receive instructions

from AMC official in-charge with respect to the event.

T. The persons deployed by the Service Provider for any function of AMC shall be well dressed,

preferably wear uniform of the service provider company. The person deployed on the duty shall be

courteous in his/her behavior.

U. The Service Provider shall be responsible to obtain Identity Cards and clear other security related

compliances during the events prior to the event.

V. The Service Provider shall pay Liquidated damages as provided in the Section 2 : Bid Summary.

Incidence of repeated payment such damages shall be considered Service Provider’s event of default.

W. Liquidated Damages decided by Deputy Municipal Commissioner (Publicity) will be covered /

deducted from bill amount in case of inferior performance or deviation from the task assigned.

X. The authority will not be responsible for any loss / missing / damage etc. to materials supplied /

provided by the agency. Power supply / cabling / infrastructure etc will be responsibility of the

Service Provider.

Y. Authority at it’s sole discretion and in the interest of AMC may form a panel of maximum two (2)

competent agencies for convenience for above important sensitive task. AMC shall have right to

assign any task to any agency of the panel at its sole discretion. The Penal members shall indemnify

AMC for any claim, representation against decision of the Authority with regards to assigning of any

task to the penal members at any point of time during the contract period.

Z. If the Service Provider fails to deliver required work as per agreed schedule and quality, in adverse

situation AMC shall issue a written notice/memo to the Service Provider. AMC shall be entitled to

terminate the contract with immediate effect in case of issuance of written notice/memo for three (3)

times subsequently during contract period.

AA. Indemnity: Service Provider shall at all times, i.e. during the subsistence of the Contract and at any

time thereafter, defend, indemnify and hold AMC harmless from and against all claims (including

without limitation claims for infringement of intellectual property, breach of contract, death or injury

to person/animal or damage to property, or other tort claims) and expenses (including costs incurred

in defending itself in court proceedings) arising out of or relating to the breach by Service Provider of

any covenant representation or warranty or from any act or omission of the Service Provider or his

agents or employees

BB. Confidentiality: Service Provider shall agree not to disclose to any third party or use confidential

information of the other which each learns during the course of the Contract.

Service Provider shall not disclose or disseminate any data/information pertaining to the work,

without prior permission to any person other than those employees of Authority, or its affiliates, who

have a need to know it in order to organise the event on behalf of the Authority.

The provisions of Confidentiality in respect of Confidential Information shall not apply to the extent

1. Already known to the Receiving Party free of any restriction at the time it is obtained from the

Disclosing Party,

2. Subsequently learnt from an independent third party free of any restriction and without breach of

3. Is or becomes publicly available through no wrongful act of the Receiving Party or any third

4. Is independently developed by the Receiving Party without reference to or use of any

Confidential Information of the Disclosing Party and without the participation of individuals who

have had access to Confidential information of the Disclosing Party; or

5. Is required to be disclosed pursuant to an applicable law, rule, regulation, government

requirement or court order, or the rules of any stock exchange (provided, however, that the

Receiving Party shall advise the Disclosing Party of such required disclosure promptly upon

learning thereof in order to afford the Disclosing Party a reasonable opportunity to contest, limit

and/or assist the Receiving Party in crafting such disclosure).

6. The Receiving party will ensure that all their employees who are provided access to the

Disclosing Party’s Confidential Information, shall sign confidentiality agreements with the

Disclosing party incorporating the same restrictive conditions as are set out in this clause, if so

required by the Disclosing party. The confidentiality obligations in terms of this clause shall

survive for the term of this arrangement and for a period of two years thereafter.

CC. Event of Default

(a) Service Provider’s Event of Default

(1) The fails to submit deliverables even after exhaustion of incidence of Liquidated Damages.

(2) Non improvement in performance after issuance of notices more than three times by AMC.

(3) Any representation made or warranties given by the Service Provider under this TENDER is

found to be false or\ misleading.

(4) A voluntary winding up of the Service Provider or petition of bankruptcy filed by the

Service Provider.

(5) The Service Provider suspends or abandons the Work allotted without the prior consent of

(6) The Service Provider repudiates the agreement or otherwise evidences an intention not to be

(7) The Service Provider is otherwise in Material Breach of the agreement or commits a default

in complying with any other provision of the TENDER document.

(b) Authority Event of Default.

(1) Authority repudiates this work or otherwise evidences an intention not to be bound by it.

(2) Authority or any Governmental Agency has an act of commission or commission created

circumstances that have a Material Adverse Effect on the performance of its obligations by

the Service Provider.

DD. Force Majeure

For purposes of this contract, Force Majeure means an event beyond the control of the parties to the

contract and not involving either party's fault or negligence and not foreseeable.

If, at any time during the existence of the contract, either party is unable to perform in whole or in

part any obligation under this contract rendering performance of obligations impossible because of

any Force Majeure event which include acts of God, war, revolutions, hostility, civil commotions,

strikes, fires, floods, earthquake, epidemics, quarantine restrictions, freight embargoes or explosions,

then the date of fulfillment of contract shall be postponed during the period when such circumstances

EE. Termination Payment

(1) In Case of termination of the contract due to Service Provider’s Event of Default the Authority

shall be entitled to forfeit the entire amount of Performance Security. No other payment shall be

made with pursuant to this clause.

(2) In Case of termination of contract due to Authority’s event of default the Service Provider shall

be entitled to receive entire amount of performance security after deduction to any damages

payable and any residual payments to made by the Authority for completed task under this

(3) In Case of termination of contract due to any Force Majeure event, the Service Provider shall be

entitled to receive entire amount of performance security after deduction to any damages payable

and any residual payments to be made by the Authority if any under this Contract.

FF. In case of cancellation of work by AMC for the reasons attributable to change in plan/schedule/venue

of the work and/or Force Majeure event described in the tender, The Authority, at its sole discretion,

shall pay the amount equivalent to the work completed by the Service Provider for the cancelled

Work after due verification.

GG. In case of any dispute, both parties would endeavor to resolve amicably. In case of disputes not being

resolved amicably, the dispute shall be resolved through a process of arbitration held in accordance

with the provisions of Arbitration and Conciliation Act, 1996. The venue of such Arbitration shall be

Ahmedabad and its language shall be English.

HH. The Contract shall be construed and interpreted in accordance with and governed by the laws of

India. The Courts at Ahmedabad shall have jurisdiction over all matters arising out of or relating to

II. Responsibility of AMC:

a) Appoint one Nodal Officer as single-point-of-contact from AMC for all matters relating to the

Assignment. The Nodal Officer shall be responsible to facilitate the Service provider in terms of

obtaining approvals and information to be uploaded on social media. AMC shall provide

following to the Service Provider before uploading of any information.

b) Content outlines for the social media releases.

c) Copy right Photographs for releases.

d) Copy right Videos for releases.

e) Access and permissions for special content converges.

f) All the credentials (usernames & passwords) for identified social media sites.

Formats for documents to be submitted

Annexure 1: Forwarding Letter

{On bidder’s letterhead}

Dy. Municipal Commissioner (Publicity),

Ahmedabad Municipal Corporation

Subject: Submission of Bid for “Selection of an agency for Social Media Management & Digital

Communication services for Ahmedabad Municipal Corporation” ("The Project")

We are pleased to make our submission for the captioned TENDER. We are pleased to submit the following

documents towards the same.

Envelope-I : Tender Fee, EMD

Envelope –II : Technical Proposal / Qualification Documents

Online : Price Bid

I am aware of the Authority’s right to accept or reject any/all bids without giving any reason and upon

rejection of bid, I shall not be entitled to any right related to the Project.

We agree to all terms and conditions contained in the TENDER document. We have not made any changes

either directly or indirectly in terms and conditions of the TENDER. In additions to terms and conditions of

this TENDER, I am not given any written or oral promises by the Authority.

I have thoroughly read and understand all the terms and conditions of this TENDER and I promise to

observe all the terms and conditions of this TENDER. I have signed and stamped each and every page of

this TENDER document and submitted the same hereof.

(Signature and name of Authorized Representative)

(Name and seal of Bidder Company / Firm)

Annexure 2 : Bidder Information

{On bidder’s letterhead}

1. Name of Bidder :

2. Type of Firm :

3. Head office address :

4. Local office address (if any) :

5. Telephone No. :

8. Website URL :

9. Year of Incorporation/ Registration :

10. Place of Incorporation/ Registration :

11. Permanent Account Number (PAN) :

12. EPF Registration No. :

13. ESIC Registration No. :

14. GST Registration No. :

15. VAT No. (if any) :

16. Professional Enrollment Certificate (PEC) No. :

17. Professional Registration Certificate (PRC) No. :

18. Banking Details :

Branch Address :

Bank A/c. No. :

19. Other Information (If any)

20. Name of Contact Person :

21. Designation :

22. Mobile No. :

All Bidders are required to furnish the documents such as MOA, AOA, and registration as may be

(Signature and stamp of the Authorized signatory of Bidder with date)

Annexure 3: Format of Statement showing financial details of the Proposer

{On Statutory Auditor’s letterhead}

The audited Turnover of M/s______________________________ for last three financial years mentioned

in this tender is as follows:

Year* Turnover (Rs. Lakh)

I acknowledge the receipt that the above mentioned turnover is from business of Digital Communication

services / Social Media Management services / Online Campaign Management services.

* Please mention the applicable years.

Sealed and Signed by the Statutory Auditor along with Registration Number.

Annexure 4: Details of hands on Experience

{On bidder’s letterhead}

Description of Value of Duration Supporting

Location Work Contract (Start – Document

(Rs.) Completion) submitted

Sealed and Singed by the Authorized signatory

 Each listed work shall be supported with a copy of the LOA / Work Order / Agreement /

Completion Certificate. The Completion Certificate shall mention the nature of work and value

of work completed.

 Non-disclosure of any information in this schedule will result in disqualification of the firm.

Annexure 5: Format for Power Of Attorney

(Required only if the Signatory to the Bid is not directly authorized by the Company Board, or Partners.

Otherwise the Board Resolution/Partners Resolution would suffice)

Dy. Municipal Commissioner (Publicity),

Ahmedabad Municipal Corporation

REF: Your TENDER Ref.:

<Proposer’s name> hereby authorizes <Designated Representative’s name>to act as a representative of

<Proposer’s name> for the following activities vide its Board Resolution (and Power of Attorney if

applicable)1 attached herewith.

To attend all meetings conducted by AMC and shall discuss, negotiate, finalize and sign any Proposal or

agreement and contract with AMC related to tender.

Yours faithfully,

<Signature and Name of appropriate authority of the Proposer >

<Signature and name of the Designated Representative of the Proposer for acceptance of this Power

<Name of Proposer >

Encl: Board resolution for Authorized signatory

In case the Signatory to the bid is not directly authorized through a Board/Partners Resolution of the firm, then the Power

of Attorney vesting relevant powers to the Signatory should be attached. The purpose is to trace the authorization to a

Board/Partner’s Resolution.

Annexure 6 : Format for Self - Declaration certifying that the Entity /

Promoter/s / Director/s of Entity are not blacklisted (On a Stamp Paper of

relevant value - To be notarized)

Anti-Blacklisting Declaration

I M/s. ……………… (Name of the Proposer), (the names and addresses of the registered office) hereby

certify and confirm that we or any of our promoter/s / director/s are not barred by Government of Gujarat

(GoG) / any other entity of GoG or blacklisted by any state government or central government / department

/ Local Government / Municipal Body/ Public Agency in India or from abroad from participating in

providing Consulting / Advisory Services of any kind, either individually or as member of a Consortium as

on the _______-(Proposal submission Date).

We further confirm that we are aware that our Application for the captioned Project would be liable for

rejection in case any material misrepresentation is made or discovered with regard to the requirements of

this TENDER at any stage of the Bidding Process or thereafter during the agreement period. Dated this

Name of the Proposer

Signature of the Authorized person

Name of the Authorized Person

Annexure 7 : Format of Price Bid

(To be submitted Online only at http//:tender.nprocure.com)

Amount Rs. Amount Rs. Per Month

Particulars Per Month (In Words)

Service Charge for the S

ocial Media Management &

Digital Communication

Sservices for Ahmedabad

Municipal Corporation

Sign & Seal of Bidder

 The Rate is inclusive of all taxes except GST. GST will be reimbursed at a prevailing rate.

 The Agency will have to work as per the mentioned scope of work and strictly follow the terms

and conditions of the tender.

 AMC shall have the right to add / delete or make variation in the work scope depending upon

its requirement and decision.

IMPORTANT NOTE – FINANCIAL BID EVALUATION

1. Annexure – 7 (Core Social Media Management, Resource Deployment & Digital Marketing

Services): The cost quoted in Annexure – 7 shall be the PRIMARY basis for financial bid

evaluation and QCBS scoring. The amount quoted in Annexure – 7 shall be the only amount

considered for price bid comparison and determination of the Preferred Bidder.

2. Annexure – 12 (Influencer / Creator Engagement) and Annexure – 13 (Amplification Services):

The rates quoted in Annexures 12 and 13 shall NOT be considered for financial evaluation or

QCBS scoring. These rates shall be treated as Rate Contracts and shall be operationalized strictly

on an as-and-when-required basis, at the sole discretion of AMC. Payment under these annexures

shall be made only upon issuance of a specific instruction by AMC, and only for the actual scope

and quantity utilized.

3. AMC reserves the right to engage none, any or all services under Annexures 12 and 13 during the

contract period without any obligation to guarantee any minimum volume or value of work under

these annexures.

Annexure 8 : Format of Bank Guarantee for Performance Security

The Municipal Commissioner,

Ahmedabad Municipal Corporation

i) This Deed of Guarantee made this day of __________2026___ between Bank

of________________(hereinafter called the “Bank”) on the one part, and *

______________(hereinafter called “the Authority”) of the other part.

ii) Whereas authority has awarded the Contract for (Description of Item). (Hereinafter called the

Contract) to: _______________ (Name of Service Provider) (hereinafter called the Service

iii) AND WHEREAS the Service Provider is bound by the said Contract to submit to the Authority a

Performance Security for a total amount of Rs. ____________________________ (Amount in

Performance Security for a total amount of Rs. ____________________________ (Amount in

Figures and words).

iv) NOW, WE THE UNDERSIGNED ____________(Name of Bank)_______ do hereby

unconditionally and irrevocably undertake to pay to the Authority an amount not exceeding

demur, merely on a demand in writing from the Authority stating that the amount claimed is due

and payable by the Service Provider. Any such demand made on the Bank shall be conclusive as

regards the amount due and payable by the Bank under this Guarantee. We, the Bank, further

undertake to pay to the Authority (AMC) any money so demanded notwithstanding any dispute

raised by the Service Provider in any manner whatsoever and our liability under these presents is

absolute, unconditional, unequivocal and irrevocable.

v) We, the Bank, further agree that the Guarantee herein contained shall remain in full force and effect

during the period that would be taken for the performance of the said agreement.

vi) This Guarantee is valid for a period of ______________________ (Duration in ____days (months)

in figures and words) from the date of signing. (The initial period for which this Guarantee will be

valid must be for at least ____days/months longer than the anticipated expiry date of the Warranty

period or Annual Maintenance Contract (as the case may be) as stated in the ‘General Conditions of

Contract’. We undertake not to revoke this guarantee during its currency without the written

consent of the Authority.

vii) At any time during the period in which this Guarantee is still valid, if the Authority agrees to grant

a time extension to the Service Provider or if the Service Provider fails to complete the works

within the time of completion as stated in the Contract, or fails to discharge itself of the liability or

damages or debts as stated under Para 5, above, it is understood that the Bank will extend this

Guarantee under the same conditions for the required time on demand by the Authority and at the

cost of the Service Provider.

viii) The Guarantee hereinbefore contained shall not be affected by any change in the Constitution of the

Bank or of the Service Provider.

ix) The neglect or forbearance of the Authority in enforcement of payment of any moneys, the payment

whereof is intended to be hereby secured or the giving of time by the Authority for the payment

hereof shall in no way relieve the Bank of their liability under this deed.

x) We, the Bank, undertake not to revoke this Guarantee except with the previous consent of the

Authority in writing. This Guarantee shall be valid up to _______________ and we undertake to

renew/extend this Guarantee from time to time till the completion of performance by the Service

Provider of its obligations under the Contract and/or as demanded by the Authority.

xi) The expressions “the Authority”, “the Bank” and “the Service Provider” hereinbefore used shall

include their respective successors and assignees.

In witness whereof I/We of the Bank have signed and sealed this guarantee on the _________day of

_________20___ being herewith duly authorised.

For and on behalf of the ______________Bank

Signature of authorised Bank official

Stamp/Seal of the Bank :

Signed, sealed and delivered

For and on behalf of the Bank

by the above named ______________

Annexure 9 : Format of Draft Agreement

AGREEMENT FOR “SELECTION OF AN AGENCY FOR SOCIAL MEDIA

MANAGEMENT & DIGITAL COMMUNICATION SERVICES FOR AHMEDABAD

MUNICIPAL CORPORATION”

THIS AGREEMENT is entered into on this the _______ day of __________,

Ahmedabad Municipal Corporation (AMC /the Authority), Municipal Corpoation incoroporated under provision

of Bombay Provincy Municipality Act 1949, and having its registered office at Sardar Patel Bhavan, Danapith

Ahmedabad (hereinafter referred to as “Authority” which expression shall, unless repugnant to the context or

meaning thereof, include its administrators, successors and assigns) of One Part;

________, a company/partnership firm/Private Ltd/ Ltd incorporated under the provisions of _________ Act,

______ and having its registered office at_________ (hereinafter referred to as the "Service Provider" which

expression shall, unless repugnant to the context or meaning thereof, include its successors and permitted assigns

and substitutes) of the Other Part.

Authority wishes to appoint a Service Provider to Provide “Social Media Management & Digital

Communication services for Ahmedabad Municipal Corporation”

A. Authority had accordingly invited proposals by TENDER dated __________ (the "tender") to select

suitable parties through open competitive Proposal process. The Authority had prescribed the technical

and commercial terms and conditions in its TENDER document for selection of Service Provider for

B. After evaluation of the bids received, Authority accepted the Proposal of the M/S ______________and

issued its letter of acceptance dated _________ (hereinafter called the "LOA") to Service Provider,

requiring, inter alia, the execution of this Agreement.

C. The Authority has accordingly agreed to enter into this Agreement with Service Provider for execution

of his rights and responsibilities, subject to and on the terms and conditions set forth hereinafter.

NOW THEREFORE in consideration of the foregoing and the respective covenants and agreements set forth in

this Agreement, the sufficiency and adequacy of which is hereby acknowledged, and intending to be legally

bound hereby, the Parties agree as follows:

Meaning of this Agreement

This Agreement shall constitute a contract between the Authority and the Service Provider under the Indian

Contracts Act, 1872. The Agreement shall clearly and expressly constitute the following:

(1) Main body of this Agreement;

(2) Tender document dated ________including;

(3) Addendum and Response to Queries dated _______________

(4) Service Provider’s Bid;

(5) Performance Security.

(7) Any relevant correspondence between the two parties that the signatories have agreed to include as

part of the Agreement for validating and clarifying any points in the Agreement, or by way of

revised or improved understanding of any terms of the Agreement as appended herein.

Above mentioned documents shall be deemed to form and be read and construed as part of this

Agreement, and attached as Annexure to this Agreement.

Unless otherwise stated, notices to be given under this Agreement and the TENDER including but not

limited to a notice of waiver of any term, breach of any term of this Agreement and termination of this

Agreement, shall be in writing and shall be given by hand delivery, recognized courier, mail or facsimile

transmission and delivered or transmitted to the Parties at their respective addresses set forth below:

If to Authority:

Deputy Municipal Commissioner

"C" Block, 1st floor, Sardar Patel Bhavan,

Ahmedabad Municipal Corporation,

Danapith, Ahmedabad -

If to the Service Provider :

Or such address, facsimile number as may be duly notified by the respective Parties from time to time,

and shall be deemed to have been made or delivered:

i. In the case of any communication made by letter, when delivered by hand, by recognized

courier or by mail (registered, return receipt requested ) at the address, and

ii. In the case of any communication made by facsimile, when transmitted properly addressed to

such facsimile number.

This Agreement may be executed in two counterparts, each of which when executed and delivered shall

constitute an original of this Agreement but shall together constitute one and only the Agreement.

IN WITNESS WHEREOF THE, PARTIES HAVE EXECUTED AND DELIVERED THIS AGREEMENT AS

OF THE DATE FIRST ABOVE WRITTEN. SIGNED SEALED AND DELIVERED:

SIGNED, SEALED AND DELIVERED

For and on behalf of Authority by:

SIGNED, SEALED AND DELIVERED

For and on behalf of Service Provider by:

Schedules to be appended to the Agreement

SCHEDULE – A Performance Security

Annexure 10 : Overall Organisation Structure, Team CV Format & Resource

Deployment Declaration

{On bidder’s letterhead}

● Overall organization chart of the company showing position of Managing Director/CEO and Head

Office organization structure.

● List of employees: technical and non-technical (ensure availability of minimum numbers as enlisted in

bid). Submit CVs and list indicating their Roles & Responsibilities.

● Declaration confirming full-time, dedicated deployment of the resources specified in Section – 4 Scope

of Work : Social Media Manager, Content Writer, Photographer-cum-Videographer, Graphic Designer,

and the two On-site Event Coordinators (as-and-when-required basis).

Format for Project Team Members’ Resume

Sr. Item Details

2 Role in the project (e.g., Social Media Manager, Content

Writer, Photographer-cum-Videographer, Graphic

Designer, Event Coordinator)

3 Current job title

4 Total experience in years

5 Past organizations with designation and tenure

6 Number of years with Current Organization

7 Current job responsibilities

8 Summary of Professional / Domain Experience

10 Highlights of key assignments handled

11 Educational Background and Training / Certifications

(institution, year, % marks, specialization)

I, the undersigned, certify that to the best of my knowledge and belief, this CV correctly describes

qualifications and experience mentioned above and the proposed staff member is a permanent

employee of our organization. I understand that any willful misstatement may lead to

disqualification or dismissal.

Signature of Staff Member: ___________________________ Date:_________________

Signature of Authorized Signatory: _____________________ Date:_________________

Annexure 11 : Details of hands on Experience for Government Department or

Semi-Government or PSU or Municipal Corporation of Gujarat / India

{On bidder’s letterhead}

Description of Value of Duration Supporting

Location Work Contract (Start – Document

(Rs.) Completion) submitted

Sealed and Singed by the Authorized signatory

 Each listed work shall be supported with a copy of the LOA / Work Order / Agreement /

Completion Certificate. The Completion Certificate shall mention the nature of work and value

of work completed.

 Non-disclosure of any information in this schedule will result in disqualification of the firm.

Annexure 12 : Financial Bid Format - Influencer / Content Creator

(To be submitted Online only at http//:tender.nprocure.com)

Note: Rates in this Annexure are for Rate Contract purposes only and will NOT be considered for

financial bid evaluation. These services shall be engaged strictly on an as-and-when-required basis upon

instruction from AMC.

I/We hereby submit the Influencer/Creator Engagement Financial Bid for AMC. The rates quoted herein are

inclusive of all agency fees, coordination charges, influencer/creator management costs and content

production costs but exclusive of GST. The bid covers three engagement types – Creators, Community

Pages, and City Pages – each across Category A (1M+ Followers), Category B (500K–1M Followers),

Category C (100K–500K Followers), and Category D (50K–100K Followers).

Follower Gujarat National International

Category Platform Deliverable

Range Rate (Rs.) Rate (Rs.) Rate (Rs.)

Category A 1M+ Instagram Reel / Short-Form

Followers Video

1M+ Instagram Static Post /

Followers Carousel

1M+ Instagram Story (24-hr)

1M+ YouTube Long-Form Video

Followers (>5 Min)

1M+ YouTube YouTube Shorts

1M+ X (Twitter) / Post / Thread

Followers LinkedIn

Category B 500K - 1M Instagram Reel / Short-Form

Followers Video

500K - 1M Instagram Static Post /

Followers Carousel

500K - 1M Instagram Story (24-hr)

500K - 1M YouTube Long-Form Video

Followers (>5 Min)

500K - 1M YouTube YouTube Shorts

500K - 1M X (Twitter) / Post / Thread

Followers LinkedIn

Category C 100K - 500K Instagram Reel / Short-Form

Followers Video

100K - 500K Instagram Static Post /

Followers Carousel

100K - 500K Instagram Story (24-hr)

100K - 500K YouTube Long-Form Video

Followers (>5 Min)

100K - 500K YouTube YouTube Shorts

100K - 500K X (Twitter) / Post / Thread

Followers LinkedIn

Category D 50K - 100K Instagram Reel / Short-Form

Follower Gujarat National International

Category Platform Deliverable

Range Rate (Rs.) Rate (Rs.) Rate (Rs.)

Followers Video

50K - 100K Instagram Static Post /

Followers Carousel

50K - 100K Instagram Story (24-hr)

50K - 100K YouTube Long-Form Video

Followers (>5 Min)

50K - 100K YouTube YouTube Shorts

50K - 100K X (Twitter) / Post / Thread

Followers LinkedIn

B. COMMUNITY PAGE :

Follower Gujarat Rate National International

Category Platform Deliverable

Range (Rs.) Rate (Rs.) Rate (Rs.)

Category A 1M+ Followers Instagram Reel / Short-

1M+ Followers Instagram Static Post /

1M+ Followers Instagram Story (24-hr)

1M+ Followers YouTube Long-Form

1M+ Followers YouTube YouTube

1M+ Followers X (Twitter) / Post / Thread

Category B 500K - 1M Instagram Reel / Short-

Followers Form Video

500K - 1M Instagram Static Post /

Followers Carousel

500K - 1M Instagram Story (24-hr)

500K - 1M YouTube Long-Form

Followers Video (>5

500K - 1M YouTube YouTube

Followers Shorts

500K - 1M X (Twitter) / Post / Thread

Followers LinkedIn

Category C 100K - 500K Instagram Reel / Short-

Followers Form Video

100K - 500K Instagram Static Post /

Followers Carousel

100K - 500K Instagram Story (24-hr)

100K - 500K YouTube Long-Form

Followers Video (>5

100K - 500K YouTube YouTube

Followers Shorts

100K - 500K X (Twitter) / Post / Thread

Followers LinkedIn

Category D 50K - 100K Instagram Reel / Short-

Followers Form Video

Follower Gujarat Rate National International

Category Platform Deliverable

Range (Rs.) Rate (Rs.) Rate (Rs.)

50K - 100K Instagram Static Post /

Followers Carousel

50K - 100K Instagram Story (24-hr)

50K - 100K YouTube Long-Form

Followers Video (>5

50K - 100K YouTube YouTube

Followers Shorts

50K - 100K X (Twitter) / Post / Thread

Followers LinkedIn

Category Follower Range Platform Deliverable Rate (Rs.)

Category A 1M+ Followers Instagram Reel / Short-Form Video

1M+ Followers Instagram Static Post / Carousel

1M+ Followers Instagram Story (24-hr)

1M+ Followers YouTube Long-Form Video (>5 Min)

1M+ Followers YouTube YouTube Shorts

1M+ Followers X (Twitter) / Post / Thread

Category B 500K - 1M Followers Instagram Reel / Short-Form Video

500K - 1M Followers Instagram Static Post / Carousel

500K - 1M Followers Instagram Story (24-hr)

500K - 1M Followers YouTube Long-Form Video (>5 Min)

500K - 1M Followers YouTube YouTube Shorts

500K - 1M Followers X (Twitter) / Post / Thread

Category C 100K - 500K Followers Instagram Reel / Short-Form Video

100K - 500K Followers Instagram Static Post / Carousel

100K - 500K Followers Instagram Story (24-hr)

100K - 500K Followers YouTube Long-Form Video (>5 Min)

100K - 500K Followers YouTube YouTube Shorts

100K - 500K Followers X (Twitter) / Post / Thread

Category D 50K - 100K Followers Instagram Reel / Short-Form Video

50K - 100K Followers Instagram Static Post / Carousel

50K - 100K Followers Instagram Story (24-hr)

50K - 100K Followers YouTube Long-Form Video (>5 Min)

50K - 100K Followers YouTube YouTube Shorts

50K - 100K Followers X (Twitter) / Post / Thread

● The Rate is inclusive of all taxes except GST. GST will be reimbursed at a prevailing rate.

● All rates quoted above are per post/engagement basis and are inclusive of influencer/content creator fee

and agency management/commission charges.

● Content production costs (video production, photography, studio charges) are included in the above

● AMC reserves the right to select any number of Creators / Community Pages / City Pages from any

Category, Platform, or Region based on campaign requirements; the quoted per-post rate shall remain

fixed for the contract period.

● All creator/page profiles must adhere to brand safety guidelines prescribed by AMC. Any creator/page

found in violation of community standards, legal norms, or brand guidelines shall be replaced at no

additional cost.

● AMC reserves the right to add, delete, or vary the scope of influencer/page engagement at any stage of

● The above rates will be submitted on nProcure (Online Only).

Signature of the Bidder with Seal

Annexure 13 : Financial Bid Format - Amplification Services

(To be submitted Online only at http//:tender.nprocure.com)

Note: Rates in this Annexure are for Rate Contract purposes only and will NOT be considered for

financial bid evaluation. These services shall be engaged strictly on an as-and-when-required basis upon

written Work Order from AMC.

I/We hereby submit the Amplification Services Financial Bid for AMC. The rates quoted herein are

inclusive of all platform/gateway fees, agency management charges and service costs but exclusive of GST.

The bid covers WhatsApp messaging, SMS, RCS, OBD (Outbound Dialling) and IVR (Interactive Voice

Response) services.

A. MESSAGING SERVICES :

Rate/Unit (Rs.)

Sr. Service Type Description / Deliverable Billing Unit

1 WhatsApp Message Text / Media Message Per Message

(Template-based) Sent

2 SMS Transactional / Per Message

Promotional SMS (up to Sent

160 characters)

3 RCS (Rich Rich Media Message with Per Message

Communication Services) Cards / Carousel / Buttons Sent

B. VOICE CALL SERVICES :

Rate/Unit (Rs.)

Sr. Service Type Description / Deliverable Billing Unit

1 OBD (Outbound Dialling) Automated Pre-recorded Per 10 Seconds

Voice Message / Call of Call Duration

2 IVR (Interactive Voice IVR System with Menu- Per 10 Seconds

Response) based Interaction / DTMF of Call Duration

● All rates quoted are on an “as consumed” basis. AMC shall pay only for messages successfully

delivered / calls connected.

● For OBD and IVR, billing shall be on a per-10-second pulse basis. Partial pulses will be rounded up to

the next complete 10-second block.

● All DLT registration compliance, TRAI regulatory requirements, and platform API approvals are the

responsibility of the selected agency.

● Applicable GST shall be charged extra on all quoted rates.

● AMC reserves the right to vary the volume of messages / calls based on campaign requirements; the

quoted per-unit rate shall remain fixed for the contract period.

● The above rates will be submitted on n Procure (Online Only).

Signature of the Bidder with Seal