Conceptualization, Content Development And Management of Various Social Media Handles For Ahmedabad Municipal Corporation

technical bid shall be submitted physically at Authority’s office. Technical bid containing physical price

bid shall be rejected. The Bids shall be prepared in English and all entries must be typed. Initials of the

authorized representative of the Bidder must attest all erasures and alterations made while filling the Bids.

Failure to comply with any of these conditions may render the Bid invalid. A copy of this TENDER

document signed on all pages must accompany the technical bid.

Authority shall not be responsible for any costs or expenses incurred by the Bidders in connection with

the preparation and delivery of bids, including costs and expenses related to visits to the sites. Authority

reserves the rights to cancel, terminate, change or modify this bid process and/or requirements of bidding

stated in the TENDER, without assigning any reason or providing any notice and without accepting any

liability for the same. The date of opening of Price bids will be communicated to such Bidders at a later

Key Information Details

1. TENDER No. Tender-01/Publicity/Social Media/2026

Conceptualization, Content Development And Management of

2. TENDER for Various Social Media Handles For Ahmedabad Municipal

Two (2) Year and further extendable for One (1) year by the

3. Contract Period Authority at it’s sole discretion upon satisfactory performance at the

same prices quoted by the successful bidder as per the tender.

The bidder shall have to meet eligibility criteria to be eligible for

stage of bid evaluation. The bids which are not meeting any of the

following criteria shall be rejected.

A. A company incorporated as per Indian Companies Act 1956 or

2013 (Copy of Memorandum and Article of the association of the

bidder should be submitted) Or Partnership firm registered under

The Partnership Act (Copy of Partnership Deed should be

submitted) Or a registered proprietary firm (Copy of any

registration, EPF registration, ESIC registration, Shops &

Establishment registration certificate, Professional Tax certificate -

All the certificates shall have to furnished up-to-date)

B. Bidder shall be registered with a Statutory Organization /

Governmet Department / Government Agency (e,g GST

Department, GST - having valid PAN Card or Any Registration,

etc. - Bidder shall have to furnished Registration certificate /

Eligibility & relevant document up-to-date).

Qualification Criteria C. The Bidder’s average annual turnover in the last three financial

years (i.e. 2023-24, 2024-25 and 2025-26) must be at least Rs.

Lacs from business of Conceptualization, Content Development

And Management Of Various Social Media Handles. The bidder

shall submit Certificate from a Chartered Account as per the

format provided in the Annexure-3 clearly mentioning that the

turnover is from business of Conceptualization, Content

Development And Management Of Various Social Media

Note: For FY 2025-26 provisional CA signed certificate (on letter head)

shall be considered

D. The Bidder shall be in the field of media like online Media,

Digital & social media. The bidder shall have Experience of Social

Media Management services of at least single completed work of

Rs. 48 Lacs or two completed similar work as above of Rs.

Lacs or three completed similar work as above of Rs. 24 Lacs

in last three financial years (i.e. 2023-24, 2024-25 and 2025-26)

Key Information Details

with any Government or Semi-Government or PSU or Municipal

Corporation of Gujarat / India. (The Bidder shall submit form 3A

or work completion certificate or Contract Document, whichever

is applicable for the above work).

E. The Successful bidder, in case it is located outside Ahmedabad

and not having any office setup in ahmedabad, shall establish,

within 30 days of the date of letter of award, a well equipped and

manned office at Ahmedabad which would be quick in response to

meet requirement of the AMC as per the tender. Failing which, the

AMC, without prejudice to the successful bidder and after

providing a reasonable remedial period, reserves right to terminate

F. Bidders representing Consortium/ Joint Venture are not eligible.

G. The bidders blacklisted by any Government department, PSU or

Government company are not eligible (The anti-blacklisting

certificate as provided in the Annexure-6 of the tender shall be

duly notarized and signed by the Authorized signatory on a stamp

paper with relevant value.)

H. The Bidder shall be able to provide a dedicated, well-qualified

servicing Social Media team for work of Authority as per Scope of

Work given under Section-4. Bidder must have minimum 25 Full-

time equivalent (FTE) employees on company’s payroll. The

bidder shall showcase adequate documentary evidences such as

Contract documents / TDS certificate / Form 16A / Professional

Tax / Certificate from a Chartered Account etc. whichever is

I. Agency supporting/ promoting any of the following content either

in digital/physical format will be treated negative for business:

• Anti-National Content

• Pornographic & Trafficking Content

• Political Association

• Malicious Content

• Content Hurting Religious Sentiments

• Promoting Piracy in any form

 Experience of Associate firms (Parent / Subsidiary / Sister

Concern) for meeting Eligibility & Qualification Criteria

shall not be permitted.

 Copy of Work order and Completion certificate showing

relevant experience should be submitted.

Bidders are Required to submit the Bid in following two

5. Bid Submission Format envelopes.

a) Envelope-1 : TENDER Fee & Bid Security / EMD (Online

Key Information Details

information Submission and Physical Submission of Documents)

 The amounts of Document fees and Bid Security are provided

in this BID summary.

 This envelope shall be super scribed “Envelope 1:

Document Fee and Bid Security / EMD”.

b) Envelope-2 : Technical Proposal / Qualification Documents

(Online information Submission and Physical Submission of

(1) Forwarding letter as per Annexure-1.

(2) Bidder Information / Registration details as per Annexure-2.

(3) Evidences showcasing office setup in operation in last five

(4) The Bidder shall submit a complete profile of his Company /

firm. The Profile should include separately the names of the

main Promoters / partners etc, if any

(5) Financial Statement as per Annexure-3.

(6) Experience details as per Annexure-4 along with supporting

documents like work order, completion certificate etc.

showing relevant experience as per the BID summary.

(7) Copy of Authorization document / Power of Attorney to the

Authorized Signatory as per Annexure-5

(8) Notarized Anti-Blacklisting certificate as per Annexure-6.

(9) Copy of Tender document along with AMC's response to

Pre-Bid queries, addendum or corrigendum, if any with

respect to this tender to be signed on every page by the

bidder's authorised representative.

 This envelope shall be super scribed “Envelope 2: Technical

Proposal / Qualification Documents” Qualification Bids for all

sections may be submitted in a common envelope.

 Both envelopes shall be placed in one outer Envelope. The

envelope shall be super scribed “Tender for

Conceptualization, Content Development And Management

Of Various Social Media Handles For Ahmedabad

Municipal Corporation” and submit to the address specified in

BID Summary before the Physical Bid Submission Date.

Typically such date is a few days after the (Online) Bid

Submission Date.

c) Price bid (Online only) at http://tender.nprocure.com quoting

rate for “Conceptualization, Content Development And

Management Of Various Social Media Handles For

Ahmedabad Municipal Corporation” The format for such Price

Bid is included as Annexure-7, for reference only. Any bid

Key Information Details

including Price Bid in physical format, separately or as part of any

other submission, whether intentionally or by error, shall be

rejected. Price Bids will have to be submitted Online before the

time of (Online) Bid Submission Date.

The Tender shall be awarded to the Bidder obtaining highest

composite score (H1) as per the evaluation criteria specified in

6. Award and negotiation clause-5. The authority at its sole discretion, shall negotiate with the

preferred bidder / Bidder obtaining highest composite score (H1)

prior to award of the work.

The Preferred Bidder shall be recommended to the competent

authority of AMC, after negotiation, for award of the contract, and on

approval, shall be issued the Letter of Acceptance (LOA) of its Bid.

7. Signing of Agreement Upon issuance of the LOA, the Preferred Bidder shall be known as

the Successful Bidder. Such Successful Bidder, upon submission of

Performance Security as mentioned in this TENDER, shall sign the

Agreement / Contract with the Authority.

8. Bid / Rate Validity 180 Days from the Due Date of (Online) Submission of Bid.

Rs. 2400/- + 18% GST= 2,832/- (Rs. Two Thousand Eight Hundred

Tender Fee / Cost of the

Thirty Two Only on non refundable basis as Demand Draft drawn in

favour of “Municipal Commissioner, Ahmedabad" of any nationalized

(Non-Refundable)

bank / Scheduled bank and payable at Ahmedabad.

The amount for Bid Security shall be Rs. 1,80,000/- (Rs.One lakh

Bid Security / Earnest Eighty Thousand Only) in the form of Demand Draft in favour of

Money Deposit (EMD) “Municipal Commissioner, Ahmedabad" of any nationalized bank

/ Scheduled bank and payable at Ahmedabad.

The Successful Bidder shall furnish Performance Security to

Authority for securing the due and faithful performance of its

obligations under the Contract Agreement, within 14 days from the

LOA, in the form of Demand Draft or an unconditional and

irrevocable bank guarantee (The BG shall be as per format prescribed

11. Performance Security

in Annexure-8) for amount 5% of the Total Bid Value (the

“Performance Security”). Such performance Security shall be in

favour of “Municipal Commissioner, Ahmedabad" from the banks

approved by AMC, and admissible and payable at Ahmedabad

12. Bid Issue Date Bid Issue date shall be 07/07/2026.

Pre-bid meeting shall be held 14/07/2026. at 4:00 PM at Publicity

Department, Ahmedabad Municipal Corporation, "C" Block, 1st

13. Pre - Bid Meeting Floor, Sardar Patel Bhavan, Danapith, Ahmedabad-

The Pre-Bid queries to be submitted on or before 14/07/2026 upto

3.00 PM at Email : [email protected].

14. On or before 28/07/2026 . 6:00 PM at http://tender.nprocure.com

Submission Date

Key Information Details

Physical bids shall be submitted between 11.00 AM on 29/07/2026

Last Date of Receipt of to 2:00 PM on 30/07/2026. in the Office of Tender Officer, Central

Physical Bids Record Office, Ahmedabad Municipal Corporation, 1st floor, Sardar

Patel Bhavan, Danapith, Ahmedabad-380001.

Technical Bids shall be opened 30/07/2026 at 3:00 PM at The

Office of Tender Officer, Central Record Office, Ahmedabad

Date of opening of

16. Municipal Corporation, 1st floor, Sardar Patel Bhavan, Danapith,

Technical / Price Bids

Ahmedabad-380001. Date of opening of Price Bids shall be intimated

at later stage to Qualified bidders.

By Hand Delivery or Registered A.D. or Speed Post or Courier to :

Mode of sending

The Office of Tender Officer, Central Record Office, Ahmedabad

17. Physical Bid / Relevant

Municipal Corporation, 1st floor, Sardar Patel Bhavan, Danapith,

Ahmedabad-380001.

 The Service provider (The selected bidder under this tender) shall

submit an invoice for the services rendered to Ahmedabad

Municipal Corporation (AMC) at the end of every Month.

Payment of Bills for the  AMC shall pay the invoice amount, after deduction of any levies,

work taxes, any penalties pursuant to the tender conditions, upon receipt

of the invoice in normal condition.

 The Authority shall pay no advance payment to the service

provider for any task assigned to him.

In case of delay in the submission of required output specified by the

Authority or unsatisfactory completion of task or submission with

inferior quality, The Authority may deduct maximum 20% or any

19. Liquidated Damages

amount or percentage within the limit of 20% as decided by the

competent authority as liquidated damages of the total invoiced

amount for that particular task.

For any information relating to the TENDER, interested parties may

contact following officials :

Contact Information 1. Mr. Chirag Patel, Dy. HOD, Publicity Dept.

2. Mr. Manish Nayak, Office Supdt., Publicity Dept.

 The tender notice can be viewed on AMC website

www.ahmedabadcity.gov.in

 Internet site address for e-Tendering activities will be

https://tender.nprocure.com

Information for online

 Interested bidders can view detailed tender notice and download

21. participation

tender documents from the above mentioned website.

 Bidders who wish to participate in online tender have to register

with the website through the “New User Registration” link

provided on the home page. Bidder will create login id &

password on their own in registration process.

Key Information Details

 Bidders who wish to participate in this tender need to procure

Digital Certificate as per Information Technology Act-2000 using

that they can digitally sign their electronic bids. Bidders can

procure the same from any of the CCA approved certifying

agencies, or they may contact (n) code Solution at below

mentioned address and they will assist them in procuring the

same. Bidders who already have a valid Digital Certificate need

not to procure the same. In case bidders need any clarification

regarding online participation, they can contact M/S (n) code

Solution 301, G.N.F.C. Info Tower, Near Grand Bhagwati Hotel,

Ahmedabad 380015, India. Tel: +91 79 26857316 / +91

https://tender.nprocure.com.

 Bidders who wish to participate in e-Tender need to fill data in

predefined forms of tender fee, EMD, PQ (Technical) or

experience details and Price bid only.

 After filling data in predefined forms bidders need to click on final

submission link to submit their encrypted bid. Bidder shall also

submit TENDER Document Fees, EMD, Technical bid document

& Reference Documents in hard copy as part of Physical Bid.

Seal and Signature of the Bidder & Date: Dy. Municipal Commissioner

Ahmedabad Municipal Corporation

3. INSTRUCTION TO BIDDERS FOR BID PREPARATION AND SUBMISSION

3.1 Documents Constituting Bid

 The TENDER documents comprise the following and are to be read together :

 This TENDER document, and any other documents required to be submitted as specified in

Bid Submission Format.

 Other documents constituting the TENDER and acceptance thereof and shall be deemed to

include any amendments, modifications to the TENDER document or its constituent

3.2 Bid Submission Format

 The Bidders are required to submit the Bid as per the BID summary. The Bids submitted in

following manner shall be summarily rejected :

 Bids not signed by the Authorized signatory;

 Bids not submitted in line with the tender clauses and format of submission as directed in

the tender document;

 Bids which are submitted without Tender fee and EMD in the form specified in tender;

 Bids of the bidder who have not submitted the price bid online;

 Bids of the bidder who have made physical submission of the price bid;

 Bids of the bidder who have made physical submission of the price bid and online both.

3.3 Bid Evaluation Method and Award Criteria

The Bid shall be evaluated as per BID summary. The bidder quoting Lowest Rate shall be

considered the preferred bidder. The Contract shall be awarded as per the BID summary.

3.4 Bid Signatory

The bidder shall appoint Authorized signatory to sign and submit the TENDER, any allied

correspondence, to remain present in the meetings held by the Authority and to sign the Contract if

awarded to the bidder.

3.5 Bid Security / EMD

 Bid submitted in response to the TENDER Document shall be accompanied by a Bid Security of

the amount and format mentioned in the BID Summary.

 The bid security furnished by the Successful Bidder shall be refunded after the acceptance

of Performance Security and signing of Agreement

 Bids not accompanied with requisite Bid Security shall be summarily rejected.

 The bid security shall be returned to the bidder –

 Whose bid has not been accepted by the Authority.

 Whose bid has been accepted by the Authority but after receipt of Performance

Security and signing of Agreement.

 Bid security is a non interest bearing deposit.

 Bid Security shall be valid for a period up to 180 days from date of opening of the bid.

 Bid Security shall stand forfeited in the following situations :

 In case of revision and/or modification of terms of bid or withdrawal of bid during the

validity period.

 In case of submission of a grossly wrong or fraudulent bid.

 In case of bidder demands transfer of Contract before acceptance of offer or after

acceptance of offer.

 For the successful bidder, if the Performance Security is not deposited within the stipulated

 If the Bidder wants to withdraw before signing of Agreement.

 In the event, successful bidder, after the issue of communication of acceptance of his bid by

the Authority, fails/refuses to start/execute the work as herein. In such a case, the bidder

shall be deemed to have abandoned the Contract and such an act shall amount to and be

construed as the bidder’s calculated and willful breach of contract, the cost and

consequences of which shall be to the sole account of the bidder and in such an event the

Authority shall have full right to claim damages thereof in addition to the forfeiture of the

Bid security deposited in terms of this bid documents.

3.6 Performance Security

 The Successful Bidder shall submit Performance Security in the form of a Demand Draft/ Bank

Guarantee from a bank approved by the Authority for a sum specified in the Section 2: BID

Summary (the "Performance Security”) before signing of the contract.

 BG for performance security shall be valid upto 120 days after expiry of Contract. In case,

the availability of Bank Guarantee from the banks for the length of the Contract is difficult

to obtain, the initial Guarantee maybe submitted valid for a period of 2 (two) years, and

which shall have to be renewed for similar tenure, 45 (forty five) days before its expiry. The

performance security can be renewed in above manner upto the end of the Contract Period.

 The Performance security shall not bear any interest and the Service Provider shall not have

any claim on the interest on Performance security.

 Provided that if the contract is terminated the Performance Security shall, subject to

Authority’s right to receive amounts, if any, due from Bidder under the contract, be duly

discharged and released to Licensee.

 Encashment of Performance Security

The Authority shall be entitled to encash the Performance Security fully or partially as the case

may be, through a notice of 30 days (“Encashment Notice”) under the following circumstances:

 Frequent default in timeline and quality of submission.

 If Bidder fails to perform its obligations as per contract conditions.

 If the Bidder fails to pay the damages, compensation if any, applied on him for breach of

performance standards

 If the contract is terminated in event of bidder’s event of default.

 If the bidder wants to terminate the contract.

Provided the extend of such encashment shall be no greater in amount than that required to

remedy the circumstances warranting encashment stipulated above and provided further that in

case of any encashment of the Performance Security pursuant to the Encashment Notice, the

Authority shall return the amount so encashed if the circumstances requiring the encashment

have been remedied to the full satisfaction of the Authority.

The provision under this Sub-Clause authorising the Authority to encash the Performance

Security shall be exercisable in addition to and without prejudice to the Authority’s right to do

so under any other similar provision in this Agreement permitting encashment.

 Fresh Performance Security

 In the event of the encashment of the Performance Security by the Authority pursuant to

Encashment Notice issued, the Service Provider shall within 30 (thirty) days of the

Encashment Notice furnish fresh Performance Security to the Authority, failing which the

Authority shall be entitled to terminate this Contract Agreement by giving 30 days notice in

accordance with the provisions herein.

3.7 Validity Period

Bids shall remain valid for a period of 180 Days from the Due Date of (Online) Submission of Bid.

Authority reserves the right to reject a bid which is valid for a period less than so specified and also

shall not be liable to send an intimation of any such rejection to such bidder.

3.8 Extension of Period of Validity

In exceptional circumstances, Authority may solicit the Bidder’s consent for extension of bid

validity period. Any such request by the Authority and the response thereto shall be made in writing

and such extension by the Bidder should be unconditional. Bidder may refuse Authority’s request

for such extension without forfeiting the Bid Security. Bidder accepting request of Authority shall

not be permitted to modify its bid.

3.9 Right to call for more information / documents

 If during bid evaluation, the Authority finds certain information or documents not having been

submitted by the bidder, of being made available partially only, the Authority, at its sole an

absolute discretion retains the right to :

 evaluate the bid based on submitted documents only or

 ask for the missing information or documents from the bidders

 The Authority’s decision in this case and with regard to any interpretation of any submitted

documents would be final and binding.

3.10 Signing of Contract

 The Contract shall come into force only if following conditions have been satisfied :

 Performance security has been paid within the time specified in the BID Summary of this

TENDER document.

 Agreement has been executed within the period as specified in the Letter of Acceptance.

 As per the Bombay Stamp Rules Act 1958, Appendix 1, Article 5, the bidder shall enter in

to an Agreement with the Corporation on Rs. 300 Stamp Paper.

 The Draft Agreement is provided in the Annexure-9. If for some reason, the Agreement is not

signed or is delayed, and the Bidder has already been awarded the Contract through issuance of

LOA, then, the terms of the TENDER and bid submitted to the Authority without objection shall

be deemed to the operative contract in force.

3.11 Right of Authority to accept or reject any Bid

 The Authority will accept the bid which will be best suited in all aspects. The decision of the

Authority shall be final in these aspects. The Authority also reserves following rights without

any kind of liability:

 To accept or reject any or part of any bid/ entire bid or all the bids without assigning any

reason thereof.

 Not to accept the lowest bid or assign reasons for not accepting the lowest bid.

 Not to proceed ahead in the bid process without assigning any reason thereof.

3.12 Conflict of Interest

An Applicant shall not have a conflict of interest (the “Conflict of Interest”) that affects the Bidding

Process. Any Applicant found to have a Conflict of Interest shall be disqualified. An Applicant may

be considered to have a Conflict of Interest that affects the Bidding Process, if the relationship

between two Applicants is established through common holding, either directly or through

Associates, of at least 25% holding of equity/profit sharing in another company/firm, or in each

A. The Applicant, its Member or Associate (or any constituent thereof) and any other Applicant,

its Member or Associate (or any constituent thereof) have common controlling ownership

interest. Common controlling ownership interest for Company, Partnership Firm, and

Proprietorship firm is defined as follows.

(1) If Applicant is a Company : In such case, the Applicant (including its Member or

Associate or any shareholder thereof of Applicant and/or its Associates) possessing

over 25% of the paid up and subscribed capital in its own company, Member or Associate as

the case may be, also holds:

a) more than 25% of the paid up and subscribed equity capital in the other Applicant

its Member or Associate of such other Applicant , its Member or Associates is

Company; and/or

b) more than 25% of profit sharing in other Applicant, its Member or Associates such

other Applicant, its Member or Associates is a Partnership firm. and/or

c) Other Applicant, its Member or Associates which is a Proprietorship Firm.

(2) If Applicant is a Partnership Firm : In such case , the Applicant or its Partners or

Associate having a profit sharing of more than 25% of such Applicant or its Partners or

Associate as the case may be also holds;

a) more than 25% of the paid up and subscribed equity capital in the other Applicant, its

Member or Associate of such other Applicant, its Member or Associates is Company;

b) more than 25% of profit sharing in other Applicant , its Member or Associates such

other Applicant, its Member or Associates is a Partnership firm; and/or

c) Other Applicant, its Member or Associates which is a Proprietorship Firm.

(3) If Applicant is a Proprietorship Firm : In such case , the Applicant or its Proprietor or

Associate of such Applicant or its Proprietor or Associate as the case may be also holds;

a) more than 25% of the paid up and subscribed equity capital in the other Applicant, its

Member or Associate of such other Applicant, its Member or Associates is Company;

b) more than 25% of profit sharing in other Applicant, its Member or Associates such

other Applicant , its Member or Associates is a Partnership firm; and/or

c) Other Applicant, its Member or Associates which is a Proprietorship Firm.

It is to be noted that this disqualification shall not apply to any ownership by a bank,

insurance company, pension fund or a public financial institution referred to in section

4A of the Companies Act

B. A constituent of such Applicants is also a constituent of another Applicants; or.

C. Such Applicant receives or has received any direct or indirect subsidy from any other Applicant

/s, or has provided any such subsidy to any other Applicant/s; or

D. Such Applicants has the same legal representative for purposes of this Bid as any other

Applicant/s; or

E. Such Applicants has a relationship with another Applicant/s, directly or through common third

parties, that puts them in a position to have access to each others’ information about, or to

influence the Bid of either or each of the other Applicant/s;

4. SCOPE OF WORK

A social media agency for Ahmedabad Municipal Corporation (AMC) should provide strategic planning,

content creation and publishing, community engagement and customer service, crisis and reputation

management, performance measurement and reporting, campaign management and civic behaviour change,

platform and channel management, and compliance/records governance.

The Service Provider shall use Facebook, Twitter/X, YouTube, Instagram, WhatsApp Channel or any

emerging local platforms which deemed popular or effective by AMC, for development and management of

presence of Ahmedabad Municipal Corporation on social media.

A. Strategic planning and governance

a) Develop a city-wide social media strategy aligned to AMC’s objectives (service delivery,

public safety, health, revenue, civic engagement).

b) Create content governance: tone of voice, brand guidelines, escalation matrix, approval

workflows and an editorial calendar.

B. Content creation and publishing

a) Produce multilingual content (Gujarati, Hindi, English) for core services, announcements,

events, and public awareness campaigns; include reels, short videos, infographics, and

accessibility-friendly text.

b) Schedule platform-specific posts and adapt messaging for Twitter/X, Facebook,

Instagram, YouTube, WhatsApp channel and emerging local platforms.

C. Community management and citizen support

a) Monitor mentions, comments and direct messages; respond to service requests or route

them to appropriate AMC departments with SLAs.

b) Proactively solicit citizen feedback (polls, Q&A sessions, town-halls etc.) and moderate

discussions to reduce misinformation.

D. Crisis communications and reputation management

a) Prepare rapid-response playbooks for incidents (flooding, public health, sanitation

failures etc.) including pre-approved messages, spokesperson guidance and monitoring

b) Run sentiment monitoring and early-warning alerts to detect reputational risks.

E. Campaigns, behaviour-change programs and paid media

a) Design and run targeted campaigns (waste segregation, dengue prevention, vaccination

drives, property tax drives etc.) using organic and paid strategies with audience

segmentation and creative testing.

b) Manage ad budgets and optimize reach, frequency, and conversions toward measurable

civic outcomes.

F. Measurement, analytics, and reporting

a) Track KPIs: reach, engagement, response time, sentiment, service request resolution rate,

campaign conversions, and cost-per-action; deliver weekly dashboards and quarterly

strategic reviews.

b) Use analytics to iterate content, posting times, and ad targeting.

G. Platform operations and technical integration

a) Integrate social channels with AMC’s complaint management systems (e.g., 311 or in-

house portals), CRM, and GIS where possible to close the service loop.

b) Maintain channel hygiene: verify official accounts, manage access control, and archive

posts per public-record rules.

H. Compliance, records, and policy support

a) Ensure compliance with Indian laws/regulations for public communications, RTI/record

retention needs, and accessibility standards.

b) Provide documentation for audits and public-record requests.

I. Recommended service-level deliverables.

a) Annual social media strategy and quarterly editorial calendars.

b) Daily monitoring and community responses within agreed SLAs.

c) Monthly performance report with insights and action items.

d) Two major behaviour-change campaigns per year (concept → execution → measured

e) Crisis playbook and tabletop simulation once per year.

J. The Service Provider shall deploy Manpower of Minimum 5 at the office of AMC, to execute

the scope of work. The Manpower is as mentioned below:

a) 1 - Social Media Manager cum Stretegist (Single Point of Contact (SPOC) and For the

Coordination within Departments of AMC)

b) 1 - Content Writer (Gujarati, Hindi, English)

c) 1 - Photographer cum Videographer With camera, mic, gimble and all the required

d) 2 - On-ground Executive - Ahmedabad based for events

K. The Service Provider shall carryout online brand management and social interaction, as well as

demonstrate capability of handling live event coverage on social media through multimedia like

photographs, videos as well as news articles etc.

L. The Service Provider shall develop media content, write-ups, video, photographs for any event

organised by Authority and for the development works under construction or completed by the

Authority. The media content shall provide project briefs, advantages to society and

beneficiaries, special features in creative way. Such media content shall be uploaded / circulated

on social media Handles only after satisfaction/ Approval of the Authority.

M. The Service Provider shall coordinate and travel at its own cost to obtain photographs / videos

or any media content, which is to be uploaded from various department of AMC/Agencies.

N. The Service Provider shall provide technical solutions in the form of mobile / digital and social

media applications, recognised by platforms such as social media described above.

O. The Service Provider shall upload minimum 3 or more Posts pertaining to AMC’s activities on

P. The Service Provider shall highlight AMC's constructive news publicity based on various feeds

from print and electronic media.

Q. The service provider shall draft AMC’s response on social media after due consultation with

concerned officials of AMC. The responses approved by AMC shall be uploaded on social

media on immediate basis.

R. Feedback received from the citizens shall be shared with concerned department through email

and physical prints.

S. The service provider shall conduct opinion poll on social media through AMC’s accounts after

approval from AMC.

T. The service provider shall moderate the comments and posts uploaded on the AMC’s accounts

on social media.

U. All the content to be uploaded/ circulated in the social media must be grammatically correct.

V. The service provider has to provide Facebook/Twitter/X/Youtube live as and when required for

AMC events or as per the instruction of AMC.

W. The service provider has to provide necessary tools/equipment’s/software such as high

resolution cameras to the man power deployed at AMC.

X. The service provider is responsible to create & design the info-graphics or relevant media as &

when required or instructed by AMC.

Y. The service provider shall visit the event venue at his own cost & no reimbursement will be

provided for travel within city. If representative is not reached within timely manner AMC may

penalize the bidder.

Z. The Service Provider shall adhere to the following deliverables and timeline during the contract

Deliverable / Output Time line

1 Takeover / Revamp of existing accounts and opening of new 2 days from date of work

Accounts for AMC as per tender conditions. order

2 Upload Videos and Photographs of events with caption and On the spot or same day

content as provided by AMC. of event

3 Upload Videos and Photographs for general purpose with Immediately after

caption and content as directed by AMC. handover

4 Prepare and upload Media Content / write-up / Video / Immediately after

Photograph / response on behalf of AMC as instructed by approval

concerned officials.

5 Provide report about status of social media accounts. Fortnightly

5. Evaluation of Proposals:

A. The Applications shall be submitted within time limits specified in this document. Late

submission shall be rejected immediately.

B. Authority shall first open envelope containing Application Fees, EMD and Qualification

C. Bidder has to scan the application fees and EMD and submit online.

D. The Application which does not content Application Fees and EMD or such instruments being

invalid in aspect, shall be summarily rejected.

E. AMC will evaluate and compare the bids determined to be substantially responsive. It is

AMC’s intent to select the bid that is most advantageous and each bidder will be evaluated

using the criteria and points outlined below.

F. Technical bid qualification criteria: For final evaluation, the total technical score of bidders

(Maximum 100) shall be considered for qualifying with minimum 60% as cut off (i.e.

marks) out of maximum of 100 as per below criteria. Only bidders who obtain minimum 60 and

above marks out of 100 shall be considered qualified for the next stage of opening of Price Bids.

G. For evaluation of final bid, 70% weightage of technical score and 30% weightage of financial

score will be considered for the final evaluation and the bidder obtaining highest Composite

score (H1) will be awarded the contract.

H. Formula for Normalization of Financial bid for each vendor Fn (Financial Marks) = (Fmin /

Fb) x 100 Where Fb is the bidder’s financial bid value and Fmin is the Lowest bid value. The

Lowest evaluated financial bid (Fn) will be given the maximum financial score of 100 points.

Individual bidder’s Technical Score and Financial Score/Marks (Fn) will be used to determine

Composite Score as below.

I. Composite Score = 70% of Technical Score + 30% of Financial Score

J. Technical bid qualification criteria sheet will be as mentioned below. The evaluation

Committee will correct any computation errors, in case of discrepancy.

Technical Evaluation

Sr. Evaluation Criteria Maximum

1 Bidder shall be registered in India under Companies Act 1956/2013 or Registered

Partnership and Proprietorship for at least 3 years as on Dt. 31-03-2025

1. For 3 Years to 5 Years = 3 Marks

2. More than 5 Years = 5 marks

2 Bidder must have his office in Ahmedabad / Gandhinagar.

3 Bidder must have minimum 25 Full-time equivalent (FTE) employees on

company’s payroll. Bidder has to submit profile of major person/officials in the

company and dedicated team with their profile. (CA/CS Certificate to be

Technical Evaluation

Sr. Evaluation Criteria Maximum

4 Average Annual Turnover (Social and Digital Media Marketing) for last 3

financial years.

(Supporting evidences in terms of Work Order/Letter of Award/ Agreement /

Completion certificate etc. shall be submitted in Envelope.)

(1) INR 60 Lacs or More than INR 60 Lacs and Less than INR 75 Lacs -

(2) More than INR 75 Lacs to 1 crore - 7 marks

(3) More than INR 1 crore and Above - 10 marks

Past Experience

5 Experience in similar works in various Govt. department

a) 1 Contract (Not less than 48 lacs) --- OR ---

b) 2 Contracts (Combine not less than 60 lacs) --- OR ---

c) 3 or more Contract (Combine not less than 72 lacs)

6 Work Experience for the Social Media Management services in any Municipal

Corporation of Gujarat / Any Government Department of Gujarat / Any PSUs in

Gujarat (For Minimum One Year)

7 Analytics of Social Media Account (Government Department, Board, Corporation

and PSU’s) of last one year Analytics of 5 Lakh reach (cumulative) along with

Minimum 50K followers – 5 Marks

Analytics of 10 Lakh Reach (cumulative) along with Minimum 1 Lakh Followers –

Analytics of 20 Lakh Reach (cumulative) along with more than 1.5 Lakh Followers –

(Screen shot of the same are to be attached and Live Demonstration at the time of

Presentation will be asked)

8 Presentation / demonstration evaluation

Presentation Criteria:

Sr. No. Parameters Marks

1 Strategy for Implementing the System

2 Understanding the work to be executed according to strategy

3 Over all presentation with similar work carried out in other Departments

and Creative presentation for AMC’s work to be carried out

a) Qualified Bidders whose Price Bids are to be opened shall be intimated in advance as to the date and

time when such Price Bids shall be opened so that they may remain present if they choose to.

b) The Rates are inclusive of all taxes, statutory levies, charges, transportation etc. except GST. GST will

be reimbursed at a prevailing rate. AMC shall not be entitled to entertain any claim/excuse for revision

of rates on the owing to bidder's unawareness about the process.

6. GENERAL INSTRUCTIONS

A. The cost of Bid document i.e. tender fees will not be refunded under any circumstances.

B. Language of the bid shall be English only.

C. TDS will be deducted from bill amount as per the prevailing Govt. Rules & regulations.

D. Bidders are expected to quote competitive and workable rates considering Scope of Work, Technical

Specification, Taxes, Transportation & Fixed cost and any other expenses, if any.

E. Conditional tender shall not be accepted. Authority reserves the right to accept or reject such tenders

without assigning any reason thereof.

F. The successful Bidder shall have to start the work immediately from the date of Letter of Intent / Work

order. In case of non-compliance with the above condition, the action may be taken.

G. No extra item / Additional work would be executed without getting the approval of Authority. If there

may be any extra work, Bidder has to bring to the notice to AMC well in advance with expected cost of

H. For the subject tendered work, AMC decision for acceptance or rejection of the Quality Of work will be

final and binding on you.

I. The AMC also reserves right to amend, alter, increase or decrease the scope of work and payment will

be made accordingly.

J. If tender submitted in contravention of the terms and conditions stated herein will not be considered.

K. The Service Provider shall be responsible for and shall pay any compensation to your workman payable

under the workman’s compensation Act, 1923 (VII of 1923) for injuries, cause to the Workman. If such

compensation is paid by AMC as principal under sub-section (1) of section 12 of the said act on behalf

of the Service Provider. It shall be recovered by AMC from Service Provider under section (2) of the

said section. Service Provider shall pay such amount of compensation on demand, failing which same

will be recovered from Service Provider's bills.

L. Authority reserves the right to accept or reject any or all tenders without assigning any reason thereof.

This Tender notice shall form a part of contract document. The bidders are advised to read carefully the

tender documents.

M. In case of any dispute or difference of opinion in the interpretation of any of the terms and conditions of

this tender, the decision of the Municipal Commissioner, shall be final and binding to all.

N. The courts at Ahmedabad in Gujarat state only will have jurisdiction to deal with and decide any legal

dispute or contravention between the parties hereto.

O. The Service Provider shall not sublet, transfer or assign the work or any part thereof to others.

P. AMC shall retain the ownership of the copyright and intellectual property right of all the information /

content / photograph / video, except shared from other sources.

7. GENERAL CONTRACT CONDITIONS

A. Validity of this TENDER is 180 days from the last submission date.

B. The Service Provider shall mobilize at his own cost, all the material, equipments and manpower

required to execute the work. AMC shall not consider any claims for reimbursement of transportation

cost for mobilization of men and material.

C. The Service Provider shall co-operate and co-ordinate with Publicity department of AMC and/or

Officials who are in charge of work / service.

D. Any Information or material borrowed by the Service Provider from AMC, if any, shall remain the

sole property of AMC. Such property of AMC shall be returned after completion of the work.

E. Authority or it’s representatives may ask to change / alter / modify the approved designs, if deemed

suitable, during work execution period. The Service Provider shall make all good to incorporate such

change / alteration / Modifications in the work being executed.

F. In case of dispute for unseen or overlooked News, the decision of the Municipal Commissioner /

Deputy Municipal Commissioner (Publicity) shall be final.

G. The Service Provider shall not assign sub-let or transfer their interest in this agreement without

written consent of AMC.

H. The Service Provider shall pay Liquidated damages as provided in the Section 2: BID Summary.

Incidence of repeated payment such damages shall be considered Service Provider’s event of default.

I. Decision of Municipal Commissioner /Deputy Municipal Commissioner (Publicity) will be final and

abiding to all in any circumstances.

J. The Authority shall inspect and observe overall functioning of the activities in light of the terms and

conditions of the Contract. The Authority or it’s Authorized representative can conduct direct or

indirect, random or scheduled checking and inspection of the adequacy of work and services provided

by the Service Provider.

K. The Service Provider shall take adequate insurance cover such as Comprehensive third party

insurance, fires and all peril risk insurance, workmen’s compensation and any other insurance

required to render the services to AMC during contract period.

L. If the Service Provider fails to provide output with desired quality, in adverse situation AMC shall

issue a written notice/memo to the Service Provider. AMC shall be entitled to terminate the contract

with immediate effect in case of issuance of written notice/memo for three (3) times subsequently

during contract period.

M. Rates quoted in the tender shall be applicable for entire contract period of One year. The rates shall

not be revised in case of the Contract is extended for additional One year.

N. Payment Terms :

1) AMC shall pay the bid amount to the Service Provider on Monthly basis after submission of

monthly report stating the activities and brand presence of AMC.

2) AMC shall pay the invoice amount, after deduction of any levies, taxes any penalties pursuant

to the tender conditions,

3) The Authority shall pay no advance payment to the service provider for any task assigned to

O. The Service Provider shall pay a site visit well in advance for major functions and receive instructions

from AMC official in-charge with respect to the event.

P. The persons deployed by the Service Provider for any function of AMC shall be well dressed,

preferably wear uniform of the service provider company. The person deployed on the duty shall be

courteous in his/her behavior.

Q. The Service Provider shall be responsible to obtain Identity Cards and clear other security related

compliances during the events prior to the event.

R. The Service Provider shall pay Liquidated damages as provided in the Section 2 : Bid Summary.

Incidence of repeated payment such damages shall be considered Service Provider’s event of default.

S. Liquidated Damages decided by Deputy Municipal Commissioner (Publicity) will be covered /

deducted from bill amount in case of inferior performance or deviation from the task assigned.

T. The authority will not be responsible for any loss / missing / damage etc. to materials supplied /

provided by the agency. Power supply / cabling / infrastructure etc will be responsibility of the

Service Provider.

U. Authority at it’s sole discretion and in the interest of AMC may form a panel of maximum two (2)

competent agencies for convenience for above important sensitive task. AMC shall have right to

assign any task to any agency of the panel at its sole discretion. The Penal members shall indemnify

AMC for any claim, representation against decision of the Authority with regards to assigning of any

task to the penal members at any point of time during the contract period.

V. If the Service Provider fails to deliver required work as per agreed schedule and quality, in adverse

situation AMC shall issue a written notice/memo to the Service Provider. AMC shall be entitled to

terminate the contract with immediate effect in case of issuance of written notice/memo for three (3)

times subsequently during contract period.

W. Indemnity: Service Provider shall at all times, i.e. during the subsistence of the Contract and at any

time thereafter, defend, indemnify and hold AMC harmless from and against all claims (including

without limitation claims for infringement of intellectual property, breach of contract, death or injury

to person/animal or damage to property, or other tort claims) and expenses (including costs incurred

in defending itself in court proceedings) arising out of or relating to the breach by Service Provider of

any covenant representation or warranty or from any act or omission of the Service Provider or his

agents or employees

X. Confidentiality: Service Provider shall agree not to disclose to any third party or use confidential

information of the other which each learns during the course of the Contract.

Service Provider shall not disclose or disseminate any data/information pertaining to the work,

without prior permission to any person other than those employees of Authority, or its affiliates, who

have a need to know it in order to organise the event on behalf of the Authority.

The provisions of Confidentiality in respect of Confidential Information shall not apply to the extent

1. Already known to the Receiving Party free of any restriction at the time it is obtained from the

Disclosing Party,

2. Subsequently learnt from an independent third party free of any restriction and without breach of

3. Is or becomes publicly available through no wrongful act of the Receiving Party or any third

4. Is independently developed by the Receiving Party without reference to or use of any

Confidential Information of the Disclosing Party and without the participation of individuals who

have had access to Confidential information of the Disclosing Party; or

5. Is required to be disclosed pursuant to an applicable law, rule, regulation, government

requirement or court order, or the rules of any stock exchange (provided, however, that the

Receiving Party shall advise the Disclosing Party of such required disclosure promptly upon

learning thereof in order to afford the Disclosing Party a reasonable opportunity to contest, limit

and/or assist the Receiving Party in crafting such disclosure).

6. The Receiving party will ensure that all their employees who are provided access to the

Disclosing Party’s Confidential Information, shall sign confidentiality agreements with the

Disclosing party incorporating the same restrictive conditions as are set out in this clause, if so

required by the Disclosing party. The confidentiality obligations in terms of this clause shall

survive for the term of this arrangement and for a period of two years thereafter.

Y. Event of Default

(a) Service Provider’s Event of Default

(1) The fails to submit deliverables even after exhaustion of incidence of Liquidated Damages.

(2) Non improvement in performance after issuance of notices more than three times by AMC.

(3) Any representation made or warranties given by the Service Provider under this TENDER is

found to be false or\ misleading.

(4) A voluntary winding up of the Service Provider or petition of bankruptcy filed by the

Service Provider.

(5) The Service Provider suspends or abandons the Work allotted without the prior consent of

(6) The Service Provider repudiates the agreement or otherwise evidences an intention not to be

(7) The Service Provider is otherwise in Material Breach of the agreement or commits a default

in complying with any other provision of the TENDER document.

(b) Authority Event of Default.

(1) Authority repudiates this work or otherwise evidences an intention not to be bound by it.

(2) Authority or any Governmental Agency has an act of commission or commission created

circumstances that have a Material Adverse Effect on the performance of its obligations by

the Service Provider.

Z. Force Majeure

For purposes of this contract, Force Majeure means an event beyond the control of the parties to the

contract and not involving either party's fault or negligence and not foreseeable.

If, at any time during the existence of the contract, either party is unable to perform in whole or in

part any obligation under this contract rendering performance of obligations impossible because of

any Force Majeure event which include acts of God, war, revolutions, hostility, civil commotions,

strikes, fires, floods, earthquake, epidemics, quarantine restrictions, freight embargoes or explosions,

then the date of fulfillment of contract shall be postponed during the period when such circumstances

AA. Termination Payment

(1) In Case of termination of the contract due to Service Provider’s Event of Default the Authority

shall be entitled to forfeit the entire amount of Performance Security. No other payment shall be

made with pursuant to this clause.

(2) In Case of termination of contract due to Authority’s event of default the Service Provider shall

be entitled to receive entire amount of performance security after deduction to any damages

payable and any residual payments to made by the Authority for completed task under this

(3) In Case of termination of contract due to any Force Majeure event, the Service Provider shall be

entitled to receive entire amount of performance security after deduction to any damages payable

and any residual payments to be made by the Authority if any under this Contract.

BB. In case of cancellation of work by AMC for the reasons attributable to change in plan/schedule/venue

of the work and/or Force Majeure event described in the tender, The Authority, at its sole discretion,

shall pay the amount equivalent to the work completed by the Service Provider for the cancelled

Work after due verification.

CC. In case of any dispute, both parties would endeavor to resolve amicably. In case of disputes not being

resolved amicably, the dispute shall be resolved through a process of arbitration held in accordance

with the provisions of Arbitration and Conciliation Act, 1996. The venue of such Arbitration shall be

Ahmedabad and its language shall be English.

DD. The Contract shall be construed and interpreted in accordance with and governed by the laws of

India. The Courts at Ahmedabad shall have jurisdiction over all matters arising out of or relating to

EE. Responsibility of AMC:

a) Appoint one Nodal Officer as single-point-of-contact from AMC for all matters relating to the

Assignment. The Nodal Officer shall be responsible to facilitate the Service provider in terms of

obtaining approvals and information to be uploaded on social media. AMC shall provide

following to the Service Provider before uploading of any information.

b) Content outlines for the social media releases.

c) Copy right Photographs for releases.

d) Copy right Videos for releases.

e) Access and permissions for special content converges.

f) All the credentials (usernames & passwords) for identified social media sites.

Formats for documents to be submitted

Annexure 1: Forwarding Letter

{On bidder’s letterhead}

Dy. Municipal Commissioner (Publicity),

Ahmedabad Municipal Corporation

Subject: Submission of Bid for “conceptualization, content development and management of various

social media handles for ahmedabad municipal corporation” ("The Project")

We are pleased to make our submission for the captioned TENDER. We are pleased to submit the following

documents towards the same.

Envelope-I : Tender Fee, EMD

Envelope –II : Technical Proposal / Qualification Documents

Online : Price Bid

I am aware of the Authority’s right to accept or reject any/all bids without giving any reason and upon

rejection of bid, I shall not be entitled to any right related to the Project.

We agree to all terms and conditions contained in the TENDER document. We have not made any changes

either directly or indirectly in terms and conditions of the TENDER. In additions to terms and conditions of

this TENDER, I am not given any written or oral promises by the Authority.

I have thoroughly read and understand all the terms and conditions of this TENDER and I promise to

observe all the terms and conditions of this TENDER. I have signed and stamped each and every page of

this TENDER document and submitted the same hereof.

(Signature and name of Authorized Representative)

(Name and seal of Bidder Company / Firm)

Annexure 2 : Bidder Information

{On bidder’s letterhead}

1. Name of Bidder :

2. Type of Firm :

3. Head office address :

4. Local office address (if any) :

5. Telephone No. :

8. Year of Incorporation/ Registration :

9. Place of Incorporation/ Registration :

10. Permanent Account Number (PAN) :

11. EPF Registration No. :

12. ESIC Registration No. :

13. GST Registration No. :

14. VAT No. (if any) :

15. Professional Enrollment Certificate (PEC) No. :

16. Professional Registration Certificate (PRC) No. :

17. Banking Details :

Branch Address :

Bank A/c. No. :

18. Other Information (If any)

19. Name of Contact Person :

20. Designation :

21. Mobile No. :

All Bidders are required to furnish the documents such as MOA, AOA, and registration as may be

(Signature and stamp of the Authorized signatory of Bidder with date)

Annexure 3: Format of Statement showing financial details of the Proposer

{On Statutory Auditor’s letterhead}

The audited Turnover of M/s______________________________ for last three financial years is as

Year* Turnover (Rs. Lakh)

* Please mention the applicable years.

Sealed and Signed by the Statutory Auditor along with Registration Number.

Annexure 4: Details of hands on Experience

{On bidder’s letterhead}

Sr. No. Name of Project Client Status Document

Sealed and Singed by the Authorized signatory

* Supporting document in terms of LOA / Work Order / Agreement / Completion Certificate shall be

submitted to showcase experience.

Annexure 5: Format for Power Of Attorney

(Required only if the Signatory to the Bid is not directly authorized by the Company Board, or Partners.

Otherwise the Board Resolution/Partners Resolution would suffice)

Dy. Municipal Commissioner (Publicity),

Ahmedabad Municipal Corporation

REF: Your TENDER Ref.:

<Proposer’s name> hereby authorizes <Designated Representative’s name>to act as a representative of

<Proposer’s name> for the following activities vide its Board Resolution (and Power of Attorney if

applicable)1 attached herewith.

To attend all meetings conducted by AMC and shall discuss, negotiate, finalize and sign any Proposal or

agreement and contract with AMC related to tender.

Yours faithfully,

<Signature and Name of appropriate authority of the Proposer >

<Signature and name of the Designated Representative of the Proposer for acceptance of this Power

<Name of Proposer >

Encl: Board resolution for Authorized signatory

In case the Signatory to the bid is not directly authorized through a Board/Partners Resolution of the firm, then the Power

of Attorney vesting relevant powers to the Signatory should be attached. The purpose is to trace the authorization to a

Board/Partner’s Resolution.

Annexure 6 : Format for Self - Declaration certifying that the Entity /

Promoter/s / Director/s of Entity are not blacklisted (On a Stamp Paper of

relevant value - To be notarized)

Anti-Blacklisting Declaration

I M/s. ……………… (Name of the Proposer), (the names and addresses of the registered office) hereby

certify and confirm that we or any of our promoter/s / director/s are not barred by Government of Gujarat

(GoG) / any other entity of GoG or blacklisted by any state government or central government / department

/ Local Government / Municipal Body/ Public Agency in India or from abroad from participating in

providing Consulting / Advisory Services of any kind, either individually or as member of a Consortium as

on the _______-(Proposal submission Date).

We further confirm that we are aware that our Application for the captioned Project would be liable for

rejection in case any material misrepresentation is made or discovered with regard to the requirements of

this TENDER at any stage of the Bidding Process or thereafter during the agreement period. Dated this

Name of the Proposer

Signature of the Authorized person

Name of the Authorized Person

Annexure 7 : Format of Price Bid

(To be submitted Online only at http//:tender.nprocure.com)

Rs. Per Month Rs. Per Month

(In Figures) (In Words)

Service Charge for

Conceptualization, Content

Development And Management

Of Various Social Media

Handles For Ahmedabad

Municipal Corporation

Sign & Seal of Bidder

Note: The Rate is inclusive of all taxes except GST. GST will be reimbursed at a prevailing rate.

Annexure 8 : Format of Bank Guarantee for Performance Security

The Municipal Commissioner,

Ahmedabad Municipal Corporation

i) This Deed of Guarantee made this day of __________2026___ between Bank

of________________(hereinafter called the “Bank”) on the one part, and *

______________(hereinafter called “the Authority”) of the other part.

ii) Whereas authority has awarded the Contract for (Description of Item). (Hereinafter called the

Contract) to: _______________ (Name of Service Provider) (hereinafter called the Service

iii) AND WHEREAS the Service Provider is bound by the said Contract to submit to the Authority a

Performance Security for a total amount of Rs. ____________________________ (Amount in

Performance Security for a total amount of Rs. ____________________________ (Amount in

Figures and words).

iv) NOW, WE THE UNDERSIGNED ____________(Name of Bank)_______ do hereby

unconditionally and irrevocably undertake to pay to the Authority an amount not exceeding

demur, merely on a demand in writing from the Authority stating that the amount claimed is due

and payable by the Service Provider. Any such demand made on the Bank shall be conclusive as

regards the amount due and payable by the Bank under this Guarantee. We, the Bank, further

undertake to pay to the Authority (AMC) any money so demanded notwithstanding any dispute

raised by the Service Provider in any manner whatsoever and our liability under these presents is

absolute, unconditional, unequivocal and irrevocable.

v) We, the Bank, further agree that the Guarantee herein contained shall remain in full force and effect

during the period that would be taken for the performance of the said agreement.

vi) This Guarantee is valid for a period of ______________________ (Duration in ____days (months)

in figures and words) from the date of signing. (The initial period for which this Guarantee will be

valid must be for at least ____days/months longer than the anticipated expiry date of the Warranty

period or Annual Maintenance Contract (as the case may be) as stated in the ‘General Conditions of

Contract’. We undertake not to revoke this guarantee during its currency without the written

consent of the Authority.

vii) At any time during the period in which this Guarantee is still valid, if the Authority agrees to grant

a time extension to the Service Provider or if the Service Provider fails to complete the works

within the time of completion as stated in the Contract, or fails to discharge itself of the liability or

damages or debts as stated under Para 5, above, it is understood that the Bank will extend this

Guarantee under the same conditions for the required time on demand by the Authority and at the

cost of the Service Provider.

viii) The Guarantee hereinbefore contained shall not be affected by any change in the Constitution of the

Bank or of the Service Provider.

ix) The neglect or forbearance of the Authority in enforcement of payment of any moneys, the payment

whereof is intended to be hereby secured or the giving of time by the Authority for the payment

hereof shall in no way relieve the Bank of their liability under this deed.

x) We, the Bank, undertake not to revoke this Guarantee except with the previous consent of the

Authority in writing. This Guarantee shall be valid up to _______________ and we undertake to

renew/extend this Guarantee from time to time till the completion of performance by the Service

Provider of its obligations under the Contract and/or as demanded by the Authority.

xi) The expressions “the Authority”, “the Bank” and “the Service Provider” hereinbefore used shall

include their respective successors and assignees.

In witness whereof I/We of the Bank have signed and sealed this guarantee on the _________day of

_________20___ being herewith duly authorised.

For and on behalf of the ______________Bank

Signature of authorised Bank official

Stamp/Seal of the Bank :

Signed, sealed and delivered

For and on behalf of the Bank

by the above named ______________

Annexure 9 : Format of Draft Agreement

AGREEMENT FOR “CONCEPTUALIZATION, CONTENT DEVELOPMENT AND

MANAGEMENT OF VARIOUS SOCIAL MEDIA HANDLES FOR AHMEDABAD

MUNICIPAL CORPORATION”

THIS AGREEMENT is entered into on this the _______ day of __________,

Ahmedabad Municipal Corporation (AMC /the Authority), Municipal Corpoation incoroporated under provision

of Bombay Provincy Municipality Act 1949, and having its registered office at Sardar Patel Bhavan, Danapith

Ahmedabad (hereinafter referred to as “Authority” which expression shall, unless repugnant to the context or

meaning thereof, include its administrators, successors and assigns) of One Part;

________, a company/partnership firm/Private Ltd/ Ltd incorporated under the provisions of _________ Act,

______ and having its registered office at_________ (hereinafter referred to as the "Service Provider" which

expression shall, unless repugnant to the context or meaning thereof, include its successors and permitted assigns

and substitutes) of the Other Part.

Authority wishes to appoint a Service Provider to Provide “conceptualization, content development and

management of various social media handles for ahmedabad municipal corporation”

A. Authority had accordingly invited proposals by TENDER dated __________ (the "tender") to select

suitable parties through open competitive Proposal process. The Authority had prescribed the technical

and commercial terms and conditions in its TENDER document for selection of Service Provider for

B. After evaluation of the bids received, Authority accepted the Proposal of the M/S ______________and

issued its letter of acceptance dated _________ (hereinafter called the "LOA") to Service Provider,

requiring, inter alia, the execution of this Agreement.

C. The Authority has accordingly agreed to enter into this Agreement with Service Provider for execution

of his rights and responsibilities, subject to and on the terms and conditions set forth hereinafter.

NOW THEREFORE in consideration of the foregoing and the respective covenants and agreements set forth in

this Agreement, the sufficiency and adequacy of which is hereby acknowledged, and intending to be legally

bound hereby, the Parties agree as follows:

Meaning of this Agreement

This Agreement shall constitute a contract between the Authority and the Service Provider under the Indian

Contracts Act, 1872. The Agreement shall clearly and expressly constitute the following:

(1) Main body of this Agreement;

(2) Tender document dated ________including;

(3) Addendum and Response to Queries dated _______________

(4) Service Provider’s Bid;

(5) Performance Security.

(7) Any relevant correspondence between the two parties that the signatories have agreed to include as

part of the Agreement for validating and clarifying any points in the Agreement, or by way of

revised or improved understanding of any terms of the Agreement as appended herein.

Above mentioned documents shall be deemed to form and be read and construed as part of this

Agreement, and attached as Annexure to this Agreement.

Unless otherwise stated, notices to be given under this Agreement and the TENDER including but not

limited to a notice of waiver of any term, breach of any term of this Agreement and termination of this

Agreement, shall be in writing and shall be given by hand delivery, recognized courier, mail or facsimile

transmission and delivered or transmitted to the Parties at their respective addresses set forth below:

If to Authority:

Deputy Municipal Commissioner

"C" Block, 1st floor, Sardar Patel Bhavan,

Ahmedabad Municipal Corporation,

Danapith, Ahmedabad -

If to the Service Provider :

Or such address, facsimile number as may be duly notified by the respective Parties from time to time,

and shall be deemed to have been made or delivered:

i. In the case of any communication made by letter, when delivered by hand, by recognized

courier or by mail (registered, return receipt requested ) at the address, and

ii. In the case of any communication made by facsimile, when transmitted properly addressed to

such facsimile number.

This Agreement may be executed in two counterparts, each of which when executed and delivered shall

constitute an original of this Agreement but shall together constitute one and only the Agreement.

IN WITNESS WHEREOF THE, PARTIES HAVE EXECUTED AND DELIVERED THIS AGREEMENT AS

OF THE DATE FIRST ABOVE WRITTEN. SIGNED SEALED AND DELIVERED:

SIGNED, SEALED AND DELIVERED

For and on behalf of Authority by:

SIGNED, SEALED AND DELIVERED

For and on behalf of Service Provider by:

Schedules to be appended to the Agreement

SCHEDULE – A Performance Security