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Tender ID
Tender Value
Refer Docs
Closing Date
10 Mar 2026, 3:00 pmClosed
KUMAR RAJVARDHAN
Lubes South, Bharat Petroleum Corporation Limited
E- TENDER FOR PROVIDING SERVICES FOR IN SHOP PRODUCT CAMPAIGN IN CHENNAI RESELLER TERRITORY
24574
1000452694
Limited Tender
Buy
Lubes South
10 Mar 2026
4 Mar 2026
10 Mar 2026
4 Mar 2026
10 Mar 2026
4 Mar 2026
NOTICE INVITING E-TENDER
BHARAT PETROLEUM CORPORATION LIMITED
TERRITORY MANAGER (LUBES)
SOUTHERN REGIONAL OFFICE, 1,RANGANATHAN GARDEN,
OFF.11TH MAIN ROAD, ANNA NAGAR -
Tender no 1000452694, Date :04.03.2026
E-TENDER FOR PROVIDING SERVICES
Subject FOR IN-SHOP PRODUCT CAMPAIGN IN
CHENNAI RESELLER TERRITORY
Due date & time of submission of tender 10.03.2026 15:00 HOURS
Date & time of opening of bid 10.03.2026 16:00 HOURS
Type of Tender Limited
Duration of contract
60 days (140 Campaigns)
Earnest Money Deposit – in the form DD NOT APPLICABLE
Tender Fee – in the form of DD NOT APPLICABLE
NOTICE INVITING E-TENDER
E-TENDER FOR PROVIDING SERVICES FOR IN-SHOP PRODUCT CAMPAIGN SERVICES FOR
CHENNAI RESELLER TERRITORY
Tender No. 1000452694, Date :04.03.2026
Bharat Petroleum Corporation Ltd has its own lubricant brand under the name of MAK Lubricants. We engage
in various activities from time to time in order to Market and promote MAK lubricants in the marketplace.
Retailers are crucial partners for any brand, as they serve as the direct link between the brand and the end
customers. Retail shelf space is highly competitive, with every brand striving to secure larger share of the
shelf space and increases visibility at the point of sale.
With the objective to promote MAK LUBRICANTS at Retailer levels, BPCL is planning to connect to the end
retailers in various markets of Tamil Nadu under Chennai Reseller Lubricant Territory by In Shop product
promotion campaign. This campaign aims to ensure MAK® presence at every retailer counter that sells
lubricants with line-of-sight visibility while also creating and implementing business tools and models for
existing & new retailers to boost the sales velocity of MAK® products off the retailer shelves.
Campaign Period:
1. Duration: Maximum: 60 days (140 No of retailer campaign).
2. Tentative start Date: 11th March
3. Active Days: 40-60 days of activity, excluding holiday breaks due to festivals.
1.Scheme Promotion – Extensive promotion of the retailer scheme through the campaign.
2.Conduct one-day in-shop campaigns at each identified retailer with product brands relevant to that
market as advised by BPCL Marketing Officers of each area.
3.Vendor must assign one person to cover each retailer per week @ 1 day of in-shop promotion at
each retailer. Each person will spend one full day at an identified retailer before moving to the next
retailer the following day, repeating this process during the following week.
4.Retailer Campaign Format – Each campaign day will feature a MAK®-branded canopy and free
giveaways (keychains, caps, writing pads, pens, etc.) to engage customers. The personnel will
actively promote MAK® products, explain their benefits and offering instant gratification prizes through
lucky draws or spin-the-wheel activities to customers who purchase MAK® and an assured gift with
every purchase during the one-day in-shop campaign. Giveaways like keychains, caps, writing pads
& pens will be provided by BPCL territory for campaign and same must be accounted by vendor and
balance quantity shall be returned to BPCL Territory office. Gifts items like umbrella, t-shirt or any
other equivalent giveaway is in the scope of vendor and to be provided by vendor.
5.Vendor need to distribute the material accordingly so that the stock lasts for the entirety of the
campaign. Vendor also need to ensure the safety of the material during the campaign duration.
6.Vendor staff to wear proper uniform and ensure maximum engagement of the customers and
passersby at each point. Vendor staff need to connect with the local team, line up with the distributors
and arrange the placement/display of products in the kiosks at all activity junctions.
7.Expectation and target monitoring – Vendor must deploy good & trained sales-skilled manpower for
the campaign, basic training regarding the lubricant product shall be provided by the concerned
territory teams of BPCL. We expect a minimum target of 20 Liters per day.
8.Brand Visibility – Posters, leaflets, danglers, stickers, and other marketing materials must display at
the retailer locations where the campaigns are held which will be provided by BPCL.
9.Rates to be quoted as per price-bid format which is detailed below and include all cost of
transportation of vendor staff, TA/DA, food items at each site which shall be in scope of vendor and
same shall be inbuilt in the bidding price. No additional charges shall be paid for any miscellaneous
10.Campaign time shall be approx. 8-10 hrs / day on the working day. Activities to begin at 10:00 AM
in the morning and continue till 07:00 PM evening– Travelling will be majorly done post the activity in
the evening and then in the morning – this will depend on the travel schedule.
11.Vendor to coordinate with marketing officers and submit report to him in excel with counter name
and pics of activity for processing of bill.
Instructions To Bidders For E-Tendering:
The tenderer has to download the entire tender document. The tenderer should duly sign/stamp (digital) the
tender document as token of acceptance of all tender terms and conditions and upload the same in the
website https://bpcltenders.eproc.in. The price bid is to be filled online on website https://bpcltenders.eproc.in
It is the sole responsibility of the tenderer to arrange for digital signature certificate and digital encryption
certificate for quoting online.
The last date for submission of bids online will be 1500 hrs on 10.03.2026. Bids will be opened at 16:00 hrs
on 10.03.2026 online on website https://bpcltenders.eproc.in. Corrigendum/amendment, if any,
shall be notified on the site https://bpcltenders.eproc.in or www.bharatpetroleum.in. In case
any corrigendum/ amendment is issued after the submission of the bid, then such tenderers who have
submitted their bids, shall be intimated about the corrigendum/amendment by a system-generated email.
No written communication will be circulated. It shall be assumed that the information contained therein
has been taken into account by the tenderer. They have the choice of making changes in their bid before
the due date and time.
Tenderers are required to submit their bid online on or before the due date and time of closing of the
tender as depicted in this document. Tenderers shall have to log on to the website
(https://bpcltenders.eproc.in) for submitting their bid. The system time (IST) that will be displayed on e-
Procurement web page shall be the time considered for determining the expiry of due date and time of the
tender and no other time shall be taken into cognizance. Tenderers are advised in their own interest to
ensure that their bids are submitted in e-Procurement system well before the closing date and time of bid.
If the tenderer intends to change/revise the bid already entered, he may do so any number of times till the
due date and time of submission deadline. However, no bid can be modified after the deadline for submission
of bids. Once the entire process of submission of online bid is complete, the tenderers are required to go to
option ‘own bid view’ through dashboard and take the print of the envelope receipt as a proof of submitted
Bids/Offers shall not be permitted in e-procurement system after the due date /time of tender. Hence, no bid
can be submitted after the due date and time of submission has elapsed No manual bids/offers along with
electronic bids/offers shall be permitted.
Once the technical (or) un-priced bids are opened, Agencies can see the list of tenderers who have
participated in the bid by logging on to the portal under their user ID and password and clicking on
“Other Bids” view. Subsequently, in case the price bids are opened in E-Tendering platform, tenderers
can see the rates quoted by all the participating bidders using the same option
No responsibility will be taken by BPCL and/or the e-procurement service provider for any delay due to
connectivity and availability of website. They shall not have any liability to tenderers for any interruption or
delay in access to the site irrespective of the cause. It is advisable that tenderers who are not well
conversant with e-tendering procedures, start filling up the tenders much before the due date /time so that
there is sufficient time available with him/her to acquaint with all the steps and seek help if they so
require. Even for those who are conversant with this type of e-tendering, it is suggested to complete all
the activities ahead of time. It should be noted that the individual bid becomes viewable only after the
opening of the bid on/after the due date and time. Please be reassured that your bid will be viewable only to
you and nobody else till the due date/ time of the tender opening. The non availability of viewing before
due date and time is true for e-tendering service provider as well as BPCL officials.
BPCL and/or the e-procurement service provider shall not be responsible for any direct or indirect loss or
damages and or consequential damages, arising out of the bidding process including but not limited to
systems problems, inability to use the system, loss of electronic information etc.
The intending to be tendered shall be deemed to have visited the site and familiarized himself
thoroughly with the site conditions before submitting the tender. Non-f a m i l i a r i t y with the site
conditions will not be considered and reasons for extra claims or for not carrying out the work in strict
conformity with the specifications.
The tender paper may be downloaded from our website www.bharatpetroleum.in or https://www.bpcleproc.in.
Price Bid Format:
Price Bid should be submitted in the E-Tender in the respective columns. This is given only for
understanding and no amount should be quoted here during submission signed tender document.
S.N. Item No. of Unit
planned Rate Grand Total
in-shop Quoted with GST
campaign (Rs) in Rs
Cost for providing in-shop
product promotion campaign
services at retailer shops
1 across various locations of 140
Chennai Territory 140 retailer
location in approx. 10 districts
A B C=AXB D E = C + C X D%
You are requested to submit your most competitive offer in our website https://bpcltenders.eproc.in. No
manual submission of offer will be accepted. You are requested to digitally sign for having read and accepted
the terms and conditions of the tender.
Final excel sheet for submission will be in below format for payment processing
S N Territory Retailer name Campaign date
Supporting Pics to be added along with excel.
Tender Specific Guidelines:
1. BPCL reserves the right to accept / reject any / all the tender(s) without assigning any reason whatsoever
and to negotiate with the tenderer(s) in the manner BPCL considers suitable.
2. BPCL is not committed to give all the works of the above nature to these vendors. BPCL can also invite single
tender, limited tender and public tender for any item or a group of items and award the works to any
contractor. BPCL is not liable to pay any damages due to loss of profit to any contractor in the event of any
item of the schedule being awarded to contractor.
3. You are required to abide by all terms and conditions / specifications of BPCL.
General Terms & Conditions:
1. The tenderer should study all the Tender documents carefully and understand the terms & conditions,
drawings, specifications etc.
2. For the purpose of carrying out this job the contractor shall employ or engage their personnel. Persons so
employed by the contractor shall not be deemed to be in employment of Bharat Petroleum Corporation Ltd.
and the supervision and control of such employees shall rest always with the contractor.
3. If any claim is made by any employees of the contractor against the Corporation for wages, compensation or
any sum or dues, the contractor agrees to indemnify the Corporation of all such claims and to pay all the
expenses which the corporation may incur in defending any proceedings pursuant to such claims.
4. The Contractor will indemnify the Corporation against the consequences arising out of their or their workmen’s
/ servants / agent’s default or negligence or violation or non-adherence to Municipal/State/Central Acts relating
to the work being carried out by them as a part of the contractual obligations. Should the Corporation be held
liable for any loss, damage or compensation to their parties arising in relation to the contractual obligations
under this contract such loss, damage or compensation shall be reimbursed by the contractor.
5. The contractor shall observe and comply with the requirements of the Minimum Wages Act, the ESI act and
all other Industrial / Labour legislation for the time being in force or may later be brought into force governing
the relationship between the employer and employees and also undertake to hold the Corporation indemnified
against all claims, payments, losses, that Corporation may have to make or suffer on account thereof.
6. The contractor shall, whenever required by the Corporation or Government official authorized under law,
produce for inspection all forms, registers and other papers required to be maintained under the various
7. The contractor will accept liability for payment of compensation in accordance with the provision of the
Workmen compensation Act 1923, read with the ESI Act 1948, or amendments thereafter for personal injury
caused to any workmen by accident arising out of and in the course of his employment by the contractor in
the discharge of the contractual obligations under the contract.
8. The contractor will indemnify the corporation and keep indemnified from all payments by way of compensation
or otherwise which the Corporation may be called upon to make under the provisions of the said act to any
such workmen as aforesaid and any expenses incurred by the Corporation in connection with any claim
preferred by such workmen and/or against all actions, claims, and demands, whatsoever in respect of any
loss, injury or damages whatsoever to any third party, person caused by the contractor, their workmen,
servants and agents.
9. The contractor shall not engage any child or bonded labor for handling his work in connection with this contract
or contravene any of the Government rules and regulation in this regard.
10. The contractor shall remain at all-time liable to the Corporation for any loss or damage caused to any building,
plant, machinery or the property of the Corporation due to careless, negligent, inexperienced act or default of
the contractor, his/their agents, representatives or employees, the Corporation shall be the sole judge as
regards the quantum of loss or damage and it shall be entitled to deduct from the amounts payable hereunder
to the contractor the cost repairs of the amount of loss or damages.
11. Without prejudice to the clause regarding termination without assigning any reason BPCL shall have the right
to terminate the contract forthwith without any notice and upon or at any time of the happening of any of the
events listed below:
12. If the contractor is found negligent or incapable of carrying out the work contemplated in this contract.
13. If the contractor is found guilty of breach of any of the covenants, conditions and stipulations on his part
contained in this contract.
14. Upon termination of this Contract for any reason whatsoever, the Contractor will cease to have any right to
continue as The Contractor.
15. In case the deliverables of the tender are not met suitable Penalty shall be imposed.
For Bharat Petroleum Corporation Ltd.,
Kumar Rajvardhan
Territory Manager (Lubes) Chennai Reseller.
Bharat Petroleum Corporation Ltd,
No.1, Ranganathan Garden Anna Nagar,
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