E-TENDER FOR ONE DAY WONDER CAMPAIGN FOR PRODUCT PROMOTION AT RETAIL COUNTERS IN PATNA LUBES TERRITORY FOR A PERIOD OF 30 DAYS.

NOTICE INVITING E-TENDER E-TENDER FOR ONE DAY WONDER CAMPAIGN FOR PRODUCT PROMOTION AT RETAIL COUNTERS IN PATNA LUBES TERRITORY FOR A PERIOD OF 30 DAYS. Tender No: 1000424579 Date: 08.10.2024 Bharat Petroleum Corporation Ltd, has its own lubricant brand under the name of MAK Lubricants. We engage in various activities from time to time to Market and promote MAK lubricants in the marketplace. Retailers are crucial partners for any brand, as they serve as the direct link between the brand and the end customers. Retail shelf space is highly competitive, with every brand striving to secure a larger share of the shelf space and increases visibility at the point of sale. With the objective to promote MAK LUBRICANTS at Retailer levels, BPCL is planning to conduct a One Day Wonder Campaigns across selected Retail counters under Patna Lubes Territory in the State of Bihar. This campaign aims to ensure MAK® presence at every retailer counter that sells lubricants with line-of-sight visibility while also creating and implementing business tools and models for existing & new retailers to boost the sales velocity of MAK® products off the retailer shelves. CAMPAIGN PERIOD 1. Duration: 30 days (28 days for retailer campaign, 2 days for training of hired personnel). 2. Launch Date: 21st Oct 2024 across all areas of Bihar, District wise list as enclosed in tender document. 3. Active Days: 28 days of activity, excluding holiday breaks due to festivals. Scope of work 1.Scheme Promotion – Extensive promotion of the retailer scheme " ?????? ????? , MAK® ????? " through the sales vendor team. 2."One Day Wonder" Campaigns – Conduct one-day in-shop campaigns at each identified retailer with product brands relevant to that market. 3.Vendor must execute the campaigns, with one person assigned to cover 6 retailers per week @ 1 day of in-shop promotion each retailer counter. 4.Each manpower resource will spend one full day at an identified retailer before moving to the next retailer the following day, repeating this process during following week. 5.Retailer Campaign Format – Each campaign day will feature a MAK®-branded free giveaways (keychains, caps, T-shirts, umbrellas, writing pads, pens, etc.) to engage customers which will be provided by Territory. The personnel will actively promote MAK® products, explaining their benefits and offering instant gratification prizes through lucky draws or spin-the-wheel activities to customers who purchase MAK® and an assured gift with every purchase during the One-day shop campaign. 6.Arrangement of MAK®-branded canopy for Promoter shall be provided by Territory and the person must carry it on daily campaign at retail counters. It must be returned to the Territory office after the campaign is over. 7.Other giveaways like (keychains, caps, T-shirts, umbrellas, writing pads, pens, etc.) will be provided by Territory for campaign and same must be accounted for by vendor and balance quantity shall be returned to BPCL Territory office at the end of Campaign. Daily accounting of Sales promotional items to be submitted to Territory by Vendor team. 8.Expectation and target Monitoring – Vendor must deploy good & trained sales-skilled manpower for the campaign, basic training regarding the Lube product shall be provided by Territory team of BPCL.<span st