a) Engagement of agency for undertaking IEC activities and Management of Social Media platforms in respect of Kashmir Power Distribution Corporation Limited

Amount

Deliverables

Management of Social Media: Post Manangement, Response Management and Social Listening Setting up of social media channels, defining social media policies and guidelines, increasing positive sentiment among consumers, Regular updation and maintenance of social media pages with regard to various works and activities being undertaken by KPDCL, engaging with consumers and routing social media responses with customer care or sub divisions in order to manage complaints, issues and any crisis situation which may pose risk to KPDCL reputation or public at large, identifying and engaging influencers, social listening and providing KPDCL with reports on social media enagagement. Social Media channels include - Facebook, X ( Formerly Twitter ), LinkedIn, YouTube, Instagram, Quora etc or any other channel which may be launched during the agreement period.

Content Creation: Developing social media content and creatives, defining social media content strategy, developing content as per themes and programmes initiated by KPDCL, ensuring approved content is shared to achieve high user engagement across social channels. The content may be inform of Promotional GIF/Memes/Posters/Video/Reels with voice

Design of advertisement Text & Banners for Print Media/ Billboards/Flex Boards/LED Advertising Boards etc. of different sizes as approved by KPDCL for advertising and promotional events or campaigns.Bidder shall quote only for design of such advertising and public campaign material. Printing or development of such material along with hiring of spots shall be within the scope of KPDCL

NOTE: 1. The development of Audi/Video Spots along with associated script/story as per content provided by KPDCL shall also be within the scope of the successful Bidder/Agency. However, The agencies shall be paid separately for the development of these AV spots as per the rates notified by the DIPR, J&K. 2. The bidders are requested to quote only the basic rate under column M and the applicable GST shall be quoted seperately under Column N. 3. In case the bidder does not quote any rate under column N, his basic price shall be loaded by the applicable GST rates to arrive at his final quote. 4. The number of Banners to be designed shall be subject to a quantity variation of ± 100%. The quantity given here is only indicative. Payment shall be made only for the number of designs made by the agency and approved by the purchaser on the basis of per unit rates.

M/S ASSOCIATED MEDIA (BID ID -2327333)

M/S KOKAB ESTUDIO (BID ID -2330221)