SELECTION OF AGENCY FOR PUBLICITY, AWARENESS ACTIVITIES & MANAGEMENT OF SOCIAL MEDIA HANDLES OF KARNATAKA FOREST DEPARTMENT

Overall Strategy development, concept and description, management, supervision and delivery of advertising and publicity activities for KFD. (including strategizing atleast one activity per month related to forestry & wildlife)

Digital, Online-Conceptualization, development and implementation of-Designing online forms, Social Media Strategy Creatives (for handling social media handles- Facebook, Instagram, X, YouTube Channel of KFD) and posting the designed content and monitoring of responses, Web Banners, Reach out Strategy through SMS,WhatsApp etc., Interalia through text, multimedia, vidoes, reels, shortfilms, animation videos etc

Social media post creation in Kannada & English- with image and content- (With minimum/ assured 4 posts per week)

Popularization of department schemes/ programs through posters, pamphlets, leaflets etc.,

Design of Booklets pertaining to department programs/events A4 size in English/ Kannada (upto 50 pages)

Language version of A4 Size Booklet (16) (upto 50 pages)

Design of Booklets- A5 size in English/ Kannada (upto 50 pages)

Language version of A5 Size Booklet (Upto 50 pages)

Curating available content and Designing of Publications of KFD- (50-100 pages)

Language version of Publication (50-100 pages)

Curating available content and Designing of Publications of KFD- (100-250 pages)

Language version of Publication (100-250 pages)

Curating available content and Designing of Publications of KFD- (250-500 pages)

Language version of Publication (250-500 pages)

Collection of information and articles from sources (assigned by KFD) and designing of monthly newsletter of department (upto 16 pages- A4 size)

Design and Creation of advertisement materials (art work and content) for bus shelters, bus panels (sides and back) etc.,

Design and Creation of materials (art work and content) for events- backdrop (16 x9) and banners.

Design and Creation of materials (art work and content) for events- Standees (3x6) and (8X4)

Design and Creation of materials (art work and content) for events- Arch, hoardings

Production of jingles for Radio broadcast in Kannada or English upto 60 secs with edits of following lengths 40/30/20 secs

Short video (such as testimonials or others) for social media, per language upto 60 seconds each, with edits of following lengths 40/30 secs

Audio-Video recording including shoot (single camera shoot with lighting and audio), editing and subtitling for Visual and Audio media for bytes, including Radio and/or Television media. (3-7 mins)

Audio-Video recording including shoot (multi camera shoot (2 or 3 cameras) with lighting and audio), editing and subtitling (interviews/ talk shows etc.,) for Visual and Audio media including Radio or/and Television media. (15 to 20 mins)

Editing of available videos/ Insertion of Sub titles, etc., (upto 5 mins)

Designing of event specific logos (In Kannada & English)

Conceptualization of Contests/ Consolidation and Finalization of outcome (in consultation with Department)- (Max duration per contest-30 days)

Creation of Full Page/Jacket newspaper advertisements on the campaign (Master ad in English or Kannada), including image cost, if any-

Creation of half page newspaper advertisements on the campaign (Master ad in English or Kannada), including image cost

Creation of quarter page/ lesser size newspaper advertisements or magazine full page/ leaflets on campaign (Master ad in English or Kannada), including image cost

Language version of master Advertisement materials

Designing of Forest Department Calendar