Tender for appointment of public relation (PR) and branding / advertisement agency for MNGL.

Amount

A) Strategy planning: PR activities throughout the contract period and Monitoring the progress and effectiveness of PR activities for all Geographical Areas of MNGL Frequency of Activity- Monthly (Continous basis) Deliverables:As per scope of work B) Content Creation Preparing & representing information/scenario to MNGL's audience in catchy/ creative forms for all Geographical Areas of MNGL Frequency of Activity- Monthly (Continous basis) Deliverables:As per scope of work C) Media Monitoring, maintaining relationships with media personnel & Social Media Management Daily media monitoring and news relevant to the Company including key developments in the industry and Govt. Policies along with providing a comprehensive media list for all geographical areas of MNGL. In case of negative articles/news about the company in media, creation of counter data/details and publishing the same in the media to build and maintain positive image. Frequency of Activity- Daily Deliverables:As per scope of work D) Media workshops and Training sessions Media Orientation and crisis media handling programme for all Geographical Areas of MNGL a) Crisis Preparedness Training for Employees -Frequency of Activity-12 in year b) Crisis Preparedness and Media Orientation Programme for Senior Management -Frequency of Activity-One in year Deliverables:As per scope of work

Press Conference / Briefing / Events: Providing company collaterals & updating the media about latest developments of MNGL. Deliverables: Company Profile, Fact sheets, FAQs, Other talk points relevant to company collateral (As per scope of work)

Press Releases Management: Dissemination of Press Release and ensuring visible coverage in prominent dailies and other media. The Press Release will focus on as mentioned. (One press release includes : in top selling 3 dailies in English & 3 in vernacular minimum) Deliverables: a) Drafting and sending Press Release/Articles on following based on inputs from MNGL - New developments,New campaigns,Major Announcements, New signings ,New activations, Advocacy articles about pollution caused by polluting industries (especially using Solid fuels such as Coal, FO etc.) b) Providing visible coverage of all marketing & Safety related programs initiated by MNGL. c)Dissemination of information required by all the media houses. d)Advising on important visits & events to enhance image building. (As per Scope of work)

Relationship building meetings: Engagement and Bridge building meetings with media Deliverables: Key spokesperson / players to update the media on the latest developments / Initiatives (As per scope of work)

Relationship building meetings: Engagement and Bridge building meetings with media Deliverables: At least two media analyst from top financial publications (As per scope of work)

Relationship building meetings: Engagement and Bridge building meetings with media Deliverables: Getting the spokesperson on Panel Discussion on Electronic media/ digital medium(national & regional)(As per scope of work)

Interviews: Organizing One on One Interviews with prominent media houses. Deliverables: With top leaders of MNGL to echo vision and advocacy programs of MNGL. (Develop talking points for management and employees, as required ) (As per Scope of work)

Interviews: Organizing One on One Interviews with prominent media houses. Deliverables: Pitching profile interviews for magazine Interviews in print & electronic media. (national + Regional) ( Modify & suggest better inputs during interviews & do all the prep work) (As per Scope of work)

Crisis Management Pre-empting a potential crisis and recommend on course of action. (As and when there is a crisis situation) Deliverables: PR support and assistance during crisis management to identify facts, categorize gravity of the issue and describe operational measures and to communicate real-time basis across all traditional and social media channels to protect MNGL's brand. Manage local media , Protect brand MNGL, Assist with crisis communication as required in Crisis/Disaster control management with the media. (As per Scope of work)

Industry Stories: MNGL's knowledge sharing for and Initiation of industry stories and features (As and when the opportunity arises) Deliverables: Initiation of industry stories and features, Multimedia Development & Visual Storytelling (As per scope of work)

Other activities: (As and when required) Deliverables: Seek opportunities for sponsorship and advertising (As per scope of work)

Other activities (As and when required) Deliverables: Pitching for awards to different publications, different magazines, and different electronic media functions (As per scope of work)

Other activities (As and when required) Deliverables: Yearly booklet, newsletter highlighting company & employee growth & excellence (As per scope of work)

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