RFQ for Empanelment of Two Agencies for Influencer Marketing Services for a Period of Three (3) Years

Bill of Service

Sl. No. Service Category Unit of Measure Unite Rate Total Remarks

1 End-to-End Influencer Marketing Campaign Management (Full campaign management including strategy, influencer sourcing, contracting, execution, publishing support, monitoring and reporting.( EA 1 Fixed Fee

2 Influencer-Led Content Production and Campaign Execution(Shoot planning, logistics, production, editing, publishing coordination and reporting.) EA 1 Fixed Fee

3 Post-Campaign Analytics and Reporting (Campaign analytics, KPI analysis, audience insights and recommendations.) EA 1 Fixed Fee

4 Agency Margin for Influencer Identification and Procurement (Influencer discovery, evaluation, shortlisting, negotiation and contracting.) EA 1 Agency Margin % to be mentioned

5 Agency Commission for Nano Influencers (1K–10K followers)( Influencer discovery, evaluation, shortlisting, negotiation and contracting.) EA 1 Agency Margin % to be mentioned

6 Agency Commission for Micro Influencers (10K–100K followers) (Influencer discovery, evaluation, shortlisting, negotiation and contracting.) EA 1 Agency Margin % to be mentioned

7 Agency Commission forMacro Influencers (100K–1M followers) (Influencer discovery, evaluation, shortlisting, negotiation and contracting.) EA 1 Agency Margin % to be mentioned

8 Agency Commission for Celebrity / Mega Influencers (>1M followers) (Influencer discovery, evaluation, shortlisting, negotiation and contracting.) EA 1 Agency Margin to be mentioned

Payment Terms : All the payment will be processed with 30 days of the submission of the tax invoice For Sr #1 - 50% of the fee to be paid once content( Reels/videos/carousel) go live 50% against the submission of total campaign report For Sr#2 &3, the charges will be paid against the completion of project For any influencer procurement , BIAL shall pay 50% of the influencer charges once the influence completes the shoot for the content. And the other 50% will be paid once the content goes live. And the agency will be also paid once content goes live

Note: Influencer charges shall mean it is all inclusive price with Influencer fees, media spends, travel, accommodation, venue and third-party costs Rates should remain valid for the contract period specified in the RFQ.