BID DOCUMENT ON ENGAGEMENT OF MARKETING AGENCY FOR DEVELOPMENT OF CUSTOMER PORTAL SOFTWARE SALES GENERATION AND CUSTOMER MANAGEMENT

SALES CONVERSION

Visiting consumer place on physical form for collection of requisite forms a) Depute field worker for collection of forms b)Depute coordination team at Point-Of-Presence c) Taking Inbound calls for addressing consumer queries / grievance redressal mechanism [ 2-seaterinbound] d) Assisting consumer for filling the forms e) Collection of application fees in form of cash / POS payment f) Address any concern / queries related to the process g) Reporting / Consumer database management h) Auto SMS generation with application ID for tracking i) SMS Marketing j) Including Existing customer base

Collection of requisite deposit amount before final connection a) Update consumer regarding the work-in-progress b) Communicate location AGC EIC for any changes / challenges etc. c) Taking Inbound calls for addressing consumer queries / grievanceredressal mechanism d) Outbound call for any assitance from consumer side for completing the execution work by AGCL

Handing over connection to consumer a) Complete handing over formalities b) Update in database c) Tag the connection for any future rectification work, If any

SALES GENERATION Social Media Marketing [ INSTAGRAM, FACEBOOK, TWITTER ]

Develop online content strategy and planning calendar of events at the beginning of each month. Scheduling and posting all content including lending a new look to the accounts every fortnight based on Corporate themes / occasions / events / festivals

Creation of Content and posting: Text & photograph (Based on Press releases / inputs) [ OPTIONAL ]

Content Creative with Short Audio- visual [2 minutes and above]

Content Creative with Audio-Visual [FB live / Twitter live / YouTube live coverage], as per AGCL requirement

Prompt query and feedback management including posting of replies

Develop and update the FAQ bank based on user feedback

Repackaging of available content in form of graphics, cartoons, smart art, animations, story board etcand schedule posting

Photography, create and update Photo Bank, cataloguing needs to be developed consisting of at least 500 high resolution aesthetic photographs of AGCL's operations / CSR etc.

Monitoring and online PR Management

RADIO

Audio content creation and publishing in all leading frequency [ Jingle Creation ]

Agency Commission charges on and above DAVP / DIPR broadcast charges (on and above frequency actual cost)

REPORTING AND DATABASE MAINTENANCE

Reporting using BI analytical tools, Dashboard view

Cloud services for hosting data including storage

Maintenance of Web based portal for report view / amendments / customization as per needs

HELPDESK INCLUDING TOLFREE NUMBER

Cost per agent per eight-hour shift per month (OPTIONAL)

Tea Garden

Visit and sales generation, conversion per tea garden

After connection go - live

Existing consumers complain redressal / feedback collection / report generation and other related activities

ADG Online solutions private limited