Selection of Category I Branding and Advertising Agency

Activity 1 – Logo and Branding (F1)

Logo and Branding Designing and Developing a Logo and Branding

Total (F1)

Activity 2 – Print Ad Campaign (F2)

Print Ad Campaign Designing and Developing a 3 Ad Print Campaign Layout . ( Photo shoot, image hiring, model charges etc. which will vary depending on location, talent used etc. needn’t be included)

Total (F2)

Activity 3 – Out Of Home Design (F3)

OOH Design Designing and Developing a Hoarding /OOH design of size 2m X 1 m. (Photo shoot, image hiring, model charges etc. which will vary depending on location, talent used etc. needn’t be included)

Total (F3)

Activity 4 – Online Banner Creative (F4)

Online Banner Ad Designing and Developing an Online Banner Ad of size 728 x 90 Pixels

Total (F4)

Activity 5 – Brochure (F5)

Brochure Concept, Copy, Designing and Developing a 20 Page Brochure including cover Size: A4, Pictures: 20 Nos ( For additional pages, rate will be calculated on a pro-rata basis. Photo shoot or Hiring of specific theme-based images needn’t be included. )

Total (F5)

Activity 6 – Calendar (F6)

Calendar Concept, Copy, Designing and Developing a 6 Page + 1 Cover Wall Calendar / Desktop Calendar Size: 42cm X 45cm/ 19cm X 20cm; Images: 13 Nos

Total (F6)

Activity 7 – TV Commercial (F7)

TV Commercial Concept and developing Script and Storyboard of a 60 Sec TV Commercial (Production charges and talent cost like Director Fees, Model Fees etc need not be included.)

Total (F7)

Activity 8 – Radio Spot (F8)

Radio Spot Concept and developing Script of a 60 Sec Radio Spot. (Production charges and talent cost like Music Director Fees, Sound Artist Fees etc need not be included.)

Total (F8)

Activity 9 – Social Media Content Post (F9)

Social Media Content Post A. Concept, Developing content and designing a Social Media Post in English with unique images of Destinations/Attractions

B. Concept, Developing content and designing a Social Media Post in any language other than English with unique images of Destinations/Attractions

Total (F9)

Activity10–Social Media Management (F10)

Social Media Monitoring and Management 1. Brand Monitoring Monitoring 25 relevant keywords and intervening at suitable areas to amplify positive sentiment and manage negative sentiment

2 . Management of Social Media Channels (English) Upkeep of all social media channels with correct information, monitoring of comments and messages, interacting with fans and followers, amplifying of positive brand content, analyzing performance and engagement matrices for all platforms, including… a)Facebook b) Twitter c)Instagram d)Pinterest e)LinkedIn f) Any new platform that the Department may decide to join

3. Management of Social Media Channels (other than English) Upkeep and maintenance of social media channels mainly Facebook, Twitter, Instagram in languages other than English (Up to 10 languages)

4. Monthly Reports on Social Media Cost inclusive of producing monthly reports of entire activities/engagement

Total Monthly Cost (F10)