Digital promotion and innovative initiatives from the preparation stage of Gangasagar Mela, 2023 and uploading in GSM website and all social media platforms

Amount

Mela Promotions:

• Mela Promotions: Phase I: This phase may make the audience aware and create buzz. Phase II: This phase may entice and urge the audience to plan a tour to Ganga Sagar Mela. Phase III: This phase may highlight the success of the event • Post Mela activities:  Some of the best Mela pictures individually or in an album format  Some celebrity pictures, who have visited the Mela along with some of their bytes,  Pictures of some of the important activities and rituals performed  Video bytes of devotees who are regular visitors and 1st timers, sharing their experiences • Digital Media Activation- Gangasagar Mela  Facebook & Instagram  Display Network  YouTube  Business WhatsApp Activation  Influencer + YouTube  Digital Deliverables

• Youtube & Travel Vlogger Activation Individuals nowadays have made good use of it to influence people with relevant content • Execution  Pre Mela (Phase-1) Influencer pictures & reels on Pre Mela arrangements, capture bytes, focus on accommodation, cleanliness and journey, historical, religious and overall significance of Gangasagar Mela and post on their Social Media handles.  During Mela (Phase- 2) Influencer highlight the cleanliness, security, and their own perspective via the LIVE sessions.  Special Video Bytes- innovative and eco-friendly initiatives at Gangasagar Mela 2023 Video bytes amidst the Mela, from both devotees and Government officials, not only help the audience engage but also help develop a bond with the people sharing the bytes. bytes will be shared on Social Media offering a holistic perception to the audience • Trivia Static posts/Videos on the historical importance of the place and Mela will be circulated on Social Media. • Safety and Security Highlight the Safety & security policy for the visitors through their views. • Infrastructure Creatives and clips across social media platforms to highlight the infrastructure

• Digital & social media • Babughat Photography Contest • Digital photography contest • Waste recycling activity • short clips, initiatives, bytes (District Magistrate, locals, celebrities and government officials as to how environmentally aligned the Mela is) • Radio: Mirchi 98.3 FM Talking about trivial facts on Gangasagar Mela & highlight/ promote innovative and eco-friendly initiatives at Gangasagar Mela 2023

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