Appointment of an Agency to Conduct Various Activities of Information Education and Communication IEC Under Swachh Bharat Mission 2.0 In Vasai Virar City Municipal Corporation

Scope of Work

Demonstration of Atmanirbhar Ward Concept • Promote Citizens, Residential Welfare Associations (RWAs), Slums and Non Residential organisations/institutions to become self-sustainable in terms of solid waste management. • Demonstrate waste processing technologies or managing waste on-site inorder to promote zero waste and atmanirbhar ward concept. • Target to cover 9000 (Nine Thousand) organisations (Including RWAs, Slums and Non-Residential Organisations/Institutions) in the city i.e to cover minimum 1000 organisations in each 9 Administartive Wards. • Non-Residential Organisations/Institutions may cover Schools, Colleges, Hotels, Dhabas, Banquet Halls, Prominent Religious Institutions viz. Temples, Churches, Mosques, Industries etc. • Agency to provide Informative template to the organisation regarding Waste segregation and processing. • Agency will be responsible to arrange all equipments/materials required during demonstration. • Agency should take declaration as shared by VVCMC from concern organisation declaring practice of onsite segregation and processing after attending Demonstration.

Swachh Ward Ranking • Agency has to do cleanliness survey as per SOP designed by Central Gov. of Hotels, Schools, Colleges, Hospitals (Health care Facilities), Residential Welfare Associations (RWAs)/ Mohallas/Chawls, Government Offices and Market Associations for Swachhata Ranking in city. Ranking to be carried out in every month. • Agency has to conduct ranking of all above seven categories and decide the best performing (Rank 1, 2, 3) in each category in the city. • Agency has to ensure minimum 36 participants of each category. In this minimum 4 participant in each category in each administrative ward should cover. • The agency has to arrange consolidated yearly award ceremony for the awardees. • Agency will be responsible to to do all required management including pre & post event preparations & awareness in the city. • Provide Certificates to Participants and Momentos to Winners.

Citizens Feedback • Short listing Administrative ward wise around 4000 Swachhata Karmachari • Felicitate VVCMC's Swachhata Karmachari at their Hajeri Shed. Total 43 Hajeri Sheds to cover per Month. • Gather people for Sanman • Preparation of short speech to appreciate the Swachhata Karmchari. • Providing certificate of appreciation to Swachhata Kamachari working at various levels and are involved under Swachhata campaign. •To felicitate best worker of the month. • Maximum 200 Workers to be cover in each Event.

Monthly Recognition of Best Sanitary Worker • Short listing Administrative ward wise around 4000 Swachhata Karmachari • Felicitate VVCMC's Swachhata Karmachari at their Hajeri Shed. Total 43 Hajeri Sheds to cover per Month. • Gather people for Sanman • Preparation of short speech to appreciate the Swachhata Karmchari. • Providing certificate of appreciation to Swachhata Kamachari working at various levels and are involved under Swachhata campaign. •To felicitate best worker of the month. • Maximum 200 Workers to be cover in each Event.

Ward Level Short Cleanliness Drive/ Shramadan/ March/ Pledge Campaign • Agency has to do on field awareness activities Ward Level Short Cleanliness Drive/Shramadan/Ward Level Short March/ Prabhatpheri/Ward Level Pledge Campaign as and when required. • Agency will be responsible to do all required management including pre & post drive preparations & awareness in the city • Agency will be responsible to arrange volunteers i.e prominent NGOs, SHGs, Students and other Organisations active in Solid Waste Management and Sanitation sectors. • Agency has to document all the activities and submit a report to VVCMC after every drive along both geotagged and non-geotagged photographs. • To bring Impact on Citizen, eliminate GVP spots permanently through awareness and cleanliness drive. (Before and After photographs indicating changes brought through drive.) • Minimum 50 participant mandatory in each drive. • To Capture Bytes of Volunteers/Citizen residing in that area. • Provide Certificates to Participants. • Refreshmnet to be provided by Agency during Activity to participants.

Social Media Post • Agency will be completely responsible for maintaining the Social Media platforms such as Facebook, Instagram, Twitter and Youtube Channel. • Minimum 1 Post Per Day on each platform viz. 120 post per month. • Agency will be responsible for maximum outreach of each social media post.

Social Media Subscribers (Youtube) • Agency will be completely responsible for maintaining the Social Media platform viz. Youtube Channel. • Growth of social media platform followers to a minimum of 2500 subscribers. • Agency will be responsible for maximum outreach of each social media post.

Social Media followers (Instagram) • Agency will be completely responsible for maintaining the Social Media platform viz. Instagram. • Growth of social media platform followers to a minimum of 2500 followers on instagram. • Agency will be responsible for maximum outreach of each social media post.

Social Media followers (Twitter) • Agency will be completely responsible for maintaining the Social Media platform viz. Twitter. • Growth of social media platform followers to a minimum of 2500 followers on twitter. • Agency will be responsible for maximum outreach of each social media post.

Social Media followers (Facebook) • Agency will be completely responsible for maintaining the Social Media platform viz. Facebook. • Growth of social media platform followers to a minimum of 2500 followers on facebook. • Agency will be responsible for maximum outreach of each social media post.

Documentary Film Documentary Film Quality: HD Time limit : Minimum 15 - Maximum 30 minutes

Audio Jingle Audio Jingle Quality: HD Time limit : Minimum 01minute - Maximum 02 minutes

Promotional Messages dissemination through Short Message Service (SMS) • To disseminate promotional and awareness messages to the citizen of VVCMC

City Level On field Grand Awareness Drive (Eg. Plogrun/ Mass Rally/ Flash Mob etc.) • Agency has to do on field awareness activities as and when required. • On field awareness activities such as: City level: Plogrun/ Mass Rally/ Flash Mob and other likewise activities as per guidelines of Swachh Bharat Abhiyan. • Agency will be responsible to do all required management including pre & post event preparations & awareness in the city • Agency will be responsible to arrange citizen/ participants/ crowd/Host/Speaker/Jury Member etc. for above defined activities • Agency has to use all promotional banners, leaflets, standees etc in each activity. • Minimum 500 Participants at each event (viz, Plogrun, Mass Rally). • Minimum 500 Crowd Pulling in case of Flash Mob. • The agency has to document all the activities and submit a report to VVCMC after every event. • To Capture Bytes of Volunteers. • Provide Certificates to Participants and Momento to winners in case of Plogrun and Flash Mob. • Refreshmnet to be provided by Agency during Event to participants.

Citizen reached out using traditional media such as folk art (dance, songs etc.), • To deliver message through Traditional Media such as Folk Dance Event/Folk Singing Event. • Sound System to be arrange by Agency if and when required. • Event to be managed by Agency.

Citizen reached out through theatre (drama) • To deliver message through Theatre (Drama) Act. • Sound System to be arrange by Agency if and when required. • Event to be managed by Agency.

Citizen reached out through Street play • To deliver message through Street Play Act • Sound System to be arrange by Agency if and when required. • Event to be managed by Agency.

Citizen reached out through Vasudev Concept • To deliver message through Vasudev Concept • Sound System to be arrange by Agency if and when required. • Event to be managed by Agency.

To Develop Mascots • Agency has to promote various campaign & branding through Mascots (Eg. Chota Bheem or any other thematic Mascots as per need of the Event)]. • Agency will be responsible to arrange person and develop Mascot. • Mascot Height 7- 8ft. • Good Quality Costume.

Digital Creative Art Work • Create Digital Art Work/Graphic designs in CDR, PNG, JPEG (HD) file as per Mission/Event for Swachh Bharat Mission, Festival Wishes creative and other promotional creatives for SWM Department related campaigning.

Merchandise: Theme base Making and Printing Design on Caps Theme base Making and Printing Design on Caps Specifications: Travel Cap: Quick drying and well fitting material. Breathability: Fabric allows moisture, generated by the head, to escape quick drying Moisture Management: The component absorbs and wicks away perspiration Durability: Reinforced, hard-wearing fabric stops tears from getting bigger. Anatomic Design: Adjustment system which allows you to adjust head size from 55 cm to 60 cm Multicoloured Design Print

Organizing Competition (VVCMC's GreeInno War Event) • Agency will be responsible organizing innovative competitions for category jingle, movie, poster/ Canvas Painting, Rangoli Competition, mural/wall (Backlane Beautification) painting, Waste to Wealth competitions, street plays, Identification & Recognition of Swachhta Champion(Man, Women and Transgender), Swachh Technology Challeng. Drawing Competition (1) Age group (10-15yrs) 2) Age Group (above 15-21yrs) & Essay Competion 1) Age group (10-15yrs) 2) Age Group (above 15-21yrs) • Each Event will include all above mentioned categories • Agency has to collect all the category of creative’s through competition. • Agency has to arrange and planning of School level Competitions. • Agency has to give certificates and awards/Momentos to all winning entries in each category with help of VVCMC. • Agency has to promote these competitions in advance using promotional Brochures, banners, leaflets, social media platform etc. Also agency need to appeal citizens and make them participate in the competition. • Agency has to ensure minimum 25 participants of each category.